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Zipper

Maybe

The top 5 brands take only 49% of clicks. But demand is soft, at -7.0% this quarter, so Zipper is a Maybe.

Flapen Score
57
57 / 100
Top 8% of 4,656 Arts, Crafts & Sewing niches · +11 vs the category median of 46
Market size
$894K/yr1.6M searches / yr
90-day growth
-7.0%search demand this quarter
Competition
40%top-5 click share · 28 brands · 32 sellers

Flapen Score

Zipper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Zipper is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zipper market on Amazon at a glance

Shoppers on Amazon United States searched for Zipper 1.6M times last year and spent an estimated $894K. The top 5 brands take 49% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $894K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
3.9%
Market size, estimated
$894Ka year
Peak month
January1.5× the quietest month
Top search term
zippers for sewing467K searches a year

02 · Price

A sale here is worth $14.54.

Listings sell for $14.54 on average, from $5.37 to $28.93. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $14.54 that is $15K to $18K a year per listing.

Average price
$14.54under the $15 to $100 sweet spot
Price range
$5.37–$28.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
$15K–$18K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Sewing Notions & Supplies. It carries 1,246 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#99in Sewing Notions & Supplies
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,246per listing
Listings tracked
44

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Zipper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 flat

Sellers

32

Top-5 brand share

49%

Top 20: 94%

Top-5 click share

40%

Top 20: 79%

Open market

45%

  • Brand 113%
  • Brand 212%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Zipper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Zipper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zippers for sewing467K/yr
  • zipper398K/yr
  • zippers274K/yr
  • zipper by the yard75K/yr
  • zipper tape53K/yr
  • zippers by the yard for sewing30K/yr
  • zipper by the yard with pulls39K/yr
  • heavy duty zipper36K/yr
  • zippers by the yard37K/yr
  • zippers for bags and purses22K/yr

Reviews and returns

What reviews say buyers love and hate about Zipper

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Color”
12%of negative reviews mention “Quality-Overall”
3.2%of orders come back
“Terrible quality control”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Zipper questions

Answered from the same tracked data.