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Zentangle Supplies

Fail

Shoppers spend an estimated $71K a year here, so Zentangle Supplies is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$71K/yr72K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
55%top-5 click share · 14 brands · 48 sellers

Flapen Score

Zentangle Supplies against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Zentangle Supplies is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zentangle Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Zentangle Supplies 72K times last year and spent an estimated $71K. The top 5 brands take 71% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
7.7%
Market size, estimated
$71Ka year
Peak month
December1.8× the quietest month
Top search term
zentangle supplies61K searches a year

02 · Price

A sale here is worth $12.88.

Listings sell for $12.88 on average, from $3.77 to $46.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $12.88 that is $3K to $6K a year per listing.

Average price
$12.88under the $15 to $100 sweet spot
Price range
$3.77–$46.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #651 within Drawing. It carries 8,456 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#651in Drawing
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
8,456per listing
Listings tracked
20

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Zentangle Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

48

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

23%

  • Brand 138%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Zentangle Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Zentangle Supplies

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“It is not my job to check their quality control”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Zentangle Supplies questions

Answered from the same tracked data.