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Zap a Gap

Fail

The top 5 brands take 100% of clicks, so Zap a Gap is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$86K/yr48K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
77%top-5 click share · 4 brands · 52 sellers

Flapen Score

Zap a Gap against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Zap a Gap is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zap a Gap market on Amazon at a glance

Shoppers on Amazon United States searched for Zap a Gap 48K times last year and spent an estimated $86K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
14.3%
Market size, estimated
$86Ka year
Peak month
January1.4× the quietest month
Top search term
zap a gap20K searches a year

02 · Price

A sale here is worth $12.41.

Listings sell for $12.41 on average, from $6.74 to $23.24. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $12.41 that is $9K to $12K a year per listing.

Average price
$12.41under the $15 to $100 sweet spot
Price range
$6.74–$23.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$12K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Model & Hobby Building. It carries 418 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#105in Model & Hobby Building
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
418per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
94 months

Products

Top Zap a Gap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 244%
  • Brand 34%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Zap a Gap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Zap a Gap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zap a gap20K/yr
  • zap a gap super glue4K/yr
  • zap ca glue7K/yr
  • zap glue6K/yr
  • zap a gap glue9K/yr
  • zap ca3K/yr

Reviews and returns

What reviews say buyers love and hate about Zap a Gap

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Adhesion/Stickiness”
50%of negative reviews mention “Thickness”
0.2%of orders come back
“the thin is too thin”
A buyer, on “Thickness”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Zap a Gap questions

Answered from the same tracked data.