Skip to content

Yupo Paper

soft demand (-5.6% this quarter) — Yupo Paper doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 2,724 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 47

Market size 24Growth 22Conversion 76Competition 32Returns 95Price range 53Avg price 92Brand share 24Review moat 74Quality gap 24
This niche Category average · 4,656 niches

Is Yupo Paper profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Yupo Paper is a $96K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.

Yupo Paper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.6% over the last 90 days and 7.2% of searches end in a purchase.

$96K

revenue / yr

Units sold / yr6K
Search volume / yr-5.6%61K
Conversion rate7.2%
Avg price$21.92

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers8 · 38
Top-5 product click share66%
Open market10%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement50%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews539

Top Yupo Paper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

$0$10K$19K$29K$38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

38

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

6%

  • Legion32%
  • Pixiss27%
  • GR DZPLUS17%
  • ET CETERA PAPERS7%
  • Ranger7%
  • Bright Creations4%
  • Open — no brand owns it (2 brands, 6%)

Yupo Paper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR7.2%Products18Brands8Top 5 Brands90%OOS Rate1.5%Rating4.6★Reviews539Avg BSR#513
2K1KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Yupo Paper search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yupo paper39K/yr
  • yupo paper for alcohol ink17K/yr
  • yupo5K/yr

What reviews say buyers love and hate about Yupo Paper

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Value For Money22%

Not bad for the money

Color11%

The colors glide on it

Advertised Vs Actual Product11%

As advertised

Paper Quality11%

Luxurious feel to paper

Efficiency9%

works well

What buyers complain about

83% of reviews
Thickness25%

Thin

Functionality-Overall17%

Doesn't work with alcohol ink at all

Absorbency8%

The description says non-absorbent

Value For Money8%

pricey

Hard Feel8%

Hard, slick surface

Yupo Paper return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
52%
2Value For Money
18%
3Paper Quality
6%
4Weight Heavy
3%
5Paint Quality
3%

Common Yupo Paper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yupo Paper 45/100 on Amazon United States — Skip it. The niche generates $96K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -5.6% over the last 90 days.
Search demand for Yupo Paper on Amazon United States is steady year-round — the busiest month runs 1.3× the quietest.