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Yeti Pouch

Fail

Buyers convert on only 0.4% of searches, so Yeti Pouch is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$122K/yr814K searches / yr
90-day growth
-33.9%search demand this quarter
Competition
29%top-5 click share · 23 brands · 55 sellers

Flapen Score

Yeti Pouch against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Yeti Pouch is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yeti Pouch market on Amazon at a glance

Shoppers on Amazon United States searched for Yeti Pouch 814K times last year and spent an estimated $122K. The top 5 brands take 70% of clicks. Demand peaks in Mar–May–Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 814K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
814K
Growth, 90 days vs prior 90
-33.9%
Conversion, latest week
0.4%
Market size, estimated
$122Ka year
Peak month
July3.3× the quietest month
Top search term
yeti camino accessories383K searches a year

02 · Price

A sale here is worth $40.41.

Listings sell for $40.41 on average, from $4.92 to $159.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $40.41 that is $10K to $20K a year per listing.

Average price
$40.41inside the $15 to $100 sweet spot
Price range
$4.92–$159.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$10K–$20K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #292 within Purse Making. It carries 521 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
96%
Out of stock, average day
0.5%
Average rank
#292in Purse Making
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
521per listing
Listings tracked
49

04 · Newcomers

3 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
3Amazon's first-year sales bar
Average brand age
25 months

Products

Top Yeti Pouch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

55

Top-5 brand share

70%

Top 20: 98%

Top-5 click share

29%

Top 20: 66%

Open market

27%

  • Brand 131%
  • Brand 224%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Yeti Pouch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Mar, May, Jun, Jul · busiest ÷ quietest = 3.3×

Search terms

Top Yeti Pouch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yeti camino accessories383K/yr
  • yeti bag accessories107K/yr
  • yeti camino bag accessories62K/yr
  • yeti accessories for bag33K/yr
  • yeti bag charms29K/yr
  • yeti camino 35 accessories36K/yr
  • camino bag accessories28K/yr
  • tote bag decor16K/yr
  • yeti camino 20 accessories25K/yr
  • yeti camino accessories for bag17K/yr

Reviews and returns

What reviews say buyers love and hate about Yeti Pouch

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
2.8%of orders come back
“These are actually quite large”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Yeti Pouch questions

Answered from the same tracked data.