yellow yarn
Skip itPrices mostly outside the sweet spot ($3.79–$15.01) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$96K$96K/yr · 166K searches
Avg price
Bad$7.53avg listing price — sweet spot $15–$100
Review moat
Bad17,235.48avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad$3.79–$15.01cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, yellow yarn is a $96K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 38/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
yellow yarn market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $94K–$113K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #74
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 52%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 122 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
49
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
4%
- Red Heart64%
- Lion Brand Yarn12%
- Mooaske7%
- NC6%
- KECHE5%
- OMoiut3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top yellow yarn search terms
- yellow yarn107K/yr
- yellow yarn for crocheting20K/yr
- light yellow yarn8K/yr
- yarn yellow7K/yr
- red heart yellow yarn6K/yr
- red heart yarn yellow5K/yr
- yellow yarn red heart4K/yr
- yellow crochet yarn3K/yr
- bright yellow yarn3K/yr
- yellow acrylic yarn3K/yr
Top yellow yarn products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RED HEART Super Saver Yarn Bright Yellow
Red Heart$3.794.7★41,281 rev
RED HEART Super Saver Jumbo Yarn Bright Yellow
Red Heart$7.624.7★32,958 rev
Red Heart Super Saver Bright Yellow Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet
Red Heart$11.564.7★41,281 rev
RED HEART Super Saver Yarn Gold
Red Heart$6.284.7★32,228 rev
2 Pcs Crochet Yarn Feels Soft 280 Yards Assorted Colors 4ply Acrylic Yarn for Crochet & Hand Knitting - Yellow
NC$7.844.4★1,359 rev
Newest
by launch date
Cotton Yarn for Crocheting - 262.4yds / 3.52oz Baby Yarn for Crocheting Soft - 100% Milk Cotton Yarn 5 Ply Crochet Amigurumi Yarn for Crafts&Puzzle/Socks/Hats(2 Light Yellow)
Waikxin$7.85157 rev
Fluffy Chenille Yarn for CrochetingBaby Yarn for Crocheting Soft50g/1.76oz Velvet Amigurumi Yarn Fingering Weight Yarns for Crocheting Baby BlanketsDIY Craft.(Light Yellow)
Waikxin$5.86138 rev
2 Pac Chenille Yarn for Crocheting - Blanket Yarn for Crocheting - Fluffy Yarn for Crochet Baby Yarn for Crocheting Soft Blankets Weight Per Roll 50g/1.76oz Length 60m/65yard (Golden Yellow)
Mooaske$5.87350 rev
Chunky Yarn for Crocheting - Chenille Yarn for Knitting - Bulky Blanket Yarns for Crocheting Blankets Amigurumi Craft Hat Shoes Plush Fluffy Soft Yarns 71 yds/3.5 oz Each Skein(Chicken Yellow)
Mooaske$5.26441 rev
Plush Chenille Chunky Crochet Yarn - Baby Yarn for Crocheting Soft - Velvet Yarns Knitting for Blankets Crafts - Fluffy Amigurumi Yarns 50g / 65.6yd (Golden Yellow)
OMoiut$5.84599 rev
Trending
90-day click momentum
Red Heart E300.0319 Super Saver Economy Yarn Cherry Red
Red Heart$3.904.7★
RED HEART Super Saver Yarn Bright Yellow
Red Heart$3.794.7★
2 Pac Chenille Yarn for Crocheting - Blanket Yarn for Crocheting - Fluffy Yarn for Crochet Baby Yarn for Crocheting Soft Blankets Weight Per Roll 50g/1.76oz Length 60m/65yard (Golden Yellow)
Mooaske$5.874.0★
Cotton Yarn for Crocheting - 262.4yds / 3.52oz Baby Yarn for Crocheting Soft - 100% Milk Cotton Yarn 5 Ply Crochet Amigurumi Yarn for Crafts&Puzzle/Socks/Hats(2 Light Yellow)
Waikxin$7.854.1★
RED HEART Super Saver Yarn Solid - Pale Yellow
Red Heart$3.944.7★
What buyers say about yellow yarn
What buyers praise and complain about, mined from review topics.What buyers love
“It is a pretty gold color”
“Super soft and easy to work with”
“very affordable price”
“Great quality”
“As expected”
“I enjoy crocheting with Red Heart Yarn”
“Great colors, yarn is strong and withstands multiple washings”
“It worked perfectly for the craft I am doing”
“Perfect thickness for making knotted hats”
“It's what I expected for acrylic yarn”
What buyers complain about
“Not extremely soft”
“Not the color I ordered”
“Deceptive as it appears to be the larger size balls”
“Not as fluffy as it should be”
“Deceptive as it appears to be the larger size balls”
“thicker as well”
“It splits very easily”
“Awful to work with”
“So they're kind of scammy for that”
“Smaller weight than I was thinking in my quick scroll”
Top return reasons
Common questions
- Is yellow yarn profitable to sell on Amazon United States?
- The niche generates $96K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the yellow yarn niche?
- 8 brands and 49 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in yellow yarn?
- Top complaints mined from reviews: Hard Feel, Color, Size-Overall. The return rate is 1.2%.
- When does demand for yellow yarn peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the yellow yarn niche?
- Listings span $3.79–$15.01; the average listing price is $7.53 (sweet spot $15–$100). The average incumbent carries 17,235 reviews — the moat a new listing must climb.