Is yellow wrapping paper profitable to sell on Amazon United States?

The niche generates $64K/yr across 31 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Skip it (45/100).

How competitive is the yellow wrapping paper niche?

16 brands and 22 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in yellow wrapping paper?

Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 2.4%.

When does demand for yellow wrapping paper peak?

Demand peaks in Oct–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the yellow wrapping paper niche?

Listings span $5.31–$38.78; the average listing price is $11.05 (sweet spot $15–$100). The average incumbent carries 1,109 reviews — the moat a new listing must climb.

yellow wrapping paper

Skip it

A small market ($64K/yr) — this niche doesn't clear our bar today.

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.31–$38.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Review moat

Good1,108.65

avg incumbent reviews — the moat a new listing must climb

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Avg price

Okay$11.05

avg listing price — sweet spot $15–$100

Growth

Okay+11.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$64K

$64K/yr · 87K searches

According to Flapen's Amazon United States niche tracking, yellow wrapping paper is a $64K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 45/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

yellow wrapping paper market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $66K–$88K; units × avg price
Conversion rate: 6.7%
Avg BSR: #210
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 14.1%
Avg brand age: 38 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 flat

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

55%

Top 20: 90%

Open market

19%

SMART&CASUAL22%
PH PERKHOMY16%
Donyang15%
BEISHIDA12%
WRAPAHOLIC11%
VGOODALL5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.

Peak months: Oct, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top yellow wrapping paper search terms

yellow wrapping paper60K/yr +15.0%5.3% conv.
yellow wrapping paper roll10K/yr -1.3%5.4% conv.
yellow craft paper4K/yr +0.1%4.5% conv.
yellow gift wrapping paper4K/yr +4.2%3.5% conv.
wrapping paper yellow3K/yr +18.0%5.2% conv.
yellow paper roll4K/yr +7.0%7.6% conv.
yellow butcher paper3K/yr +7.1%10.6% conv.

All search terms

Top yellow wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SMART&CASUAL 17.8 x 760 (63) Lemon Yellow Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Lemon Yellow 17.8 x 63)

SMART&CASUAL$9.274.6★1,614 rev

PerkHomy Lemon Yellow Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Lemon Yellow 17.5 x 80)

PH PERKHOMY$11.254.7★5,280 rev

Yellow Wrapping Paper Craft Paper Kraft Paper Roll 15x450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Art Supplies

Donyang$7.314.6★2,039 rev

BEISHIDA Metallic Matte Wrapping Paper Roll (royalblue)

BEISHIDA$11.654.6★120 rev

WRAPAHOLIC Reversible Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Yellow and White Plaid Design for Birthday Holiday Wedding Baby Shower

WRAPAHOLIC$9.944.8★779 rev

Newest

by launch date

SaringSwoon Yellow Spring Wrapping Paper Kids Women and Adults - Bright Floral Gift Wrap with Daisy & Leaves for Birthday Baby Shower Easter Mothers Day - 2840 Inches 4 Jumbo Folded Sheets

SaringSwoon$9.9011 rev

3mo ago

Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total

Hallmark$7.814 rev

4mo ago

BIOBROWN Yellow Kraft Wrapping Paper Roll 17 Inches X 33 Feet (47 sq. ft. ttl.) Solid Color Matte Textured Gift Wrap for Birthday Parties

BIOBROWN$12.40213 rev

4mo ago

RUSPEPA Reversible Wrapping Paper Roll Mini Roll Yellow and White Stripes and Diamond Pattern Gift Wrap for Birthday Wedding Easter Spring Baby Shower Bridal Shower 17 Inches x 16.4 Feet

RUSPEPA$9.82108 rev

7mo ago

WRAPAHOLIC 20 Sheets Flower Wrapping Paper - 22.4 x 22.4 inch Pure Cream Yellow Color Water-Resistant Floral Bouquet Wrapping Paper Florist Supplies Packaging for Fall Wedding Birthday Gift DIY

WRAPAHOLIC$6.88901 rev

10mo ago

What buyers say about yellow wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good Quality”

Value For Money12%

“Price is great for the amount”

Color12%

“Bright color”

Thickness9%

“Perfect for gift wrapping due to thickness and weight”

Durability6%

“Very durable”

Ease Of Use5%

“Easy to use”

Weight Heavy5%

“Nice Weight for Wrapping”

Advertised Vs Actual Product5%

“accurately show the product”

Size-Overall3%

“Good size”

Drawing Experience3%

“They love to draw”

What buyers complain about

Size-Overall38%

“The roll is large”

Thickness10%

“Thick paper”

Color8%

“Not yellow”

Material Quality5%

“Cheap material”

Advertised Vs Actual Product5%

“Not 37.5' as advertised”

Smell5%

“But my first customer that got the there item packed with this complained of a moldy smell”

Measurement/Reading Accuracy5%

“Did not read the measurements when i purchased”

Top return reasons

Size-Overall63%

Color12%

Value For Money8%

Advertised Vs Actual Product6%

Thin2%

Thickness1%

Material Quality1%

Functionality-Overall1%

Quality-Overall1%

Display Colors1%

Common questions

Is yellow wrapping paper profitable to sell on Amazon United States?: The niche generates $64K/yr across 31 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Skip it (45/100).
How competitive is the yellow wrapping paper niche?: 16 brands and 22 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in yellow wrapping paper?: Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 2.4%.
When does demand for yellow wrapping paper peak?: Demand peaks in Oct–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the yellow wrapping paper niche?: Listings span $5.31–$38.78; the average listing price is $11.05 (sweet spot $15–$100). The average incumbent carries 1,109 reviews — the moat a new listing must climb.