Yellow Wrapping Paper
FailShoppers spend an estimated $64K a year here, so Yellow Wrapping Paper is a Fail.
- Flapen Score
- 45 / 100Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 4645
- Market size
- $64K/yr87K searches / yr
- 90-day growth
- +11.5%search demand this quarter
- Competition
- 55%top-5 click share · 16 brands · 22 sellers
Flapen Score
Yellow Wrapping Paper against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Yellow Wrapping Paper is stronger. Inside it, weaker.
Market
The Yellow Wrapping Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Yellow Wrapping Paper 87K times last year and spent an estimated $64K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- +11.5%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $64Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- yellow wrapping paper60K searches a year
02 · Price
A sale here is worth $11.05.
Listings sell for $11.05 on average, from $5.31 to $38.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.05 that is $3K to $6K a year per listing.
- Average price
- $11.05under the $15 to $100 sweet spot
- Price range
- $5.31–$38.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #210 within Paper & Paper Crafts. It carries 1,109 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 14.1%
- Average rank
- #210in Paper & Paper Crafts
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 1,109per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Yellow Wrapping Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 flat
Sellers
22
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
55%
Top 20: 90%
Open market
19%
- Brand 122%
- Brand 216%
- Brand 315%
- Brand 412%
- Brand 511%
- Brand 65%
Demand
Yellow Wrapping Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Yellow Wrapping Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yellow wrapping paper60K/yr
- yellow wrapping paper roll10K/yr
- yellow craft paper4K/yr
- yellow gift wrapping paper4K/yr
- wrapping paper yellow3K/yr
- yellow paper roll4K/yr
- yellow butcher paper3K/yr
Reviews and returns
What reviews say buyers love and hate about Yellow Wrapping Paper
We read the reviews and the return reasons for every product selling here.
“The roll is large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yellow Wrapping Paper questions
Answered from the same tracked data.









