Is yellow tissue paper profitable to sell on Amazon United States?

The niche generates $109K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +44.4%. Flapen's verdict: Skip it (46/100).

How competitive is the yellow tissue paper niche?

11 brands and 21 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in yellow tissue paper?

Top complaints mined from reviews: Thickness. The return rate is 1.7%.

When does demand for yellow tissue paper peak?

Demand peaks in Apr–May–Oct; the busiest month runs 2.9× the quietest.

What does it cost to enter the yellow tissue paper niche?

Listings span $4.79–$8.83; the average listing price is $6.41 (sweet spot $15–$100). The average incumbent carries 1,660 reviews — the moat a new listing must climb.

yellow tissue paper

Skip it

Prices mostly outside the sweet spot ($4.79–$8.83) — this niche doesn't clear our bar today.

Conversion

Incredible16.1%

search→purchase rate — share of searches ending in a sale

Returns

Great1.7%

return rate — above 5% kills the launch gate

Growth

Good+44.4%

90-day search growth — must beat 0% to launch

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,660.07

avg incumbent reviews — the moat a new listing must climb

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$109K

$109K/yr · 106K searches

Avg price

Bad$6.41

avg listing price — sweet spot $15–$100

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Price range

Bad$4.79–$8.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, yellow tissue paper is a $109K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Apr–May–Oct. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

yellow tissue paper market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $128K–$160K; units × avg price
Conversion rate: 16.1%
Avg BSR: #34
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 4.5%
Avg brand age: 45 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

21%

Jkopsnr29%
woric14%
NEBURORA12%
PLULON9%
Bouiexye7%
Hlonon6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +44.4% search growth over the last 90 days.

Peak months: Apr, May, Oct · busiest ÷ quietest = 2.9×

Open Trend

Top yellow tissue paper search terms

yellow tissue paper84K/yr +46.4%15.9% conv.
yellow tissue paper for gift bags12K/yr +43.0%16.9% conv.
tissue paper yellow6K/yr +39.9%13.4% conv.
yellow tissue paper bulk4K/yr +9.2%19.3% conv.

All search terms

Top yellow tissue paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jkopsnr 100 Sheets Yellow Tissue Paper 20x14 Inches Tissue Paper for Gift Bags Wrapping Paper Bulk for DIY Crafts Birthday Baby Shower Festival Holidays Decorative

Jkopsnr$7.894.7★946 rev

woric 160 Sheets Yellow Tissue Paper Gift Bags 20 X 14 Inches Gift Tissue Paper Bulk for DIY Crafts Wrapping Sunflowers Bee Theme Birthday Party Decorations

woric$8.224.7★1,074 rev

NEBURORA Assorted Yellow Tissue Paper Set 60 Sheets Gift Wrap Paper Art Paper Crafts 3 Yellow Colors for Sunflower Theme Party Decorations DIY Wedding Fall Thanksgiving Holiday Gift Packing

NEBURORA$6.544.8★1,872 rev

60 Sheets Yellow Tissue Paper Bulk PLULON Gift Wrapping Tissue Paper for Packaging 14 x 20 Inch Art Crafts for Gift Bags Decorative Floral Wedding Birthday Party Decor

PLULON$5.474.7★828 rev

Yellow Tissue Paper for Gift Bags - 30 Sheets of Yellow Wrapping Tissue Paper Bulk for Weddings Birthday DIY Project Christmas Gift Wrapping Crafts Decor (14 x 20 Inch)

Hlonon$5.084.6★1,419 rev

Newest

by launch date

BEISHIDA Yellow Pin Stripe Tissue Paper Bulk Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Birthday Easter DIY Crafts Holiday Graduation Wedding-30 Sheets

BEISHIDA$7.6134 rev

5mo ago

Jkopsnr 100 Sheets Yellow Tissue Paper 20x14 Inches Tissue Paper for Gift Bags Wrapping Paper Bulk for DIY Crafts Birthday Baby Shower Festival Holidays Decorative

Jkopsnr$7.89946 rev

8mo ago

BEISHIDA Gingham Tissue Paper BulkYellow and White Checkered Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Wedding Birthday Easter DIY Crafts Decor Holiday Flowers-50 Sheets

BEISHIDA$8.8358 rev

10mo ago

60 Sheets Yellow Tissue Paper Bulk PLULON Gift Wrapping Tissue Paper for Packaging 14 x 20 Inch Art Crafts for Gift Bags Decorative Floral Wedding Birthday Party Decor

PLULON$5.47828 rev

1y ago

Yellow Tissue Paper for Gift Bags - 30 Sheets of Yellow Wrapping Tissue Paper Bulk for Weddings Birthday DIY Project Christmas Gift Wrapping Crafts Decor (14 x 20 Inch)

Hlonon$5.081,419 rev

1y ago

What buyers say about yellow tissue paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“Good quality”

Color26%

“Great color& value”

Value For Money11%

“Great value”

Brightness/Shine/Glow10%

“Sunny and bright”

Thickness6%

“Perfect thickness for craft projects”

Durability5%

“Durability was great”

Size-Overall5%

“The large size was perfect for creating large flowers”

Advertised Vs Actual Product3%

“It met my expectation”

What buyers complain about

Thickness100%

“plus the package was thin”

Top return reasons

Color49%

Size-Overall12%

Value For Money12%

Advertised Vs Actual Product8%

Quality-Overall3%

Functionality-Overall3%

Material Quality3%

Thin3%

Brightness/Shine/Glow2%

Display Colors2%

Common questions

Is yellow tissue paper profitable to sell on Amazon United States?: The niche generates $109K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +44.4%. Flapen's verdict: Skip it (46/100).
How competitive is the yellow tissue paper niche?: 11 brands and 21 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in yellow tissue paper?: Top complaints mined from reviews: Thickness. The return rate is 1.7%.
When does demand for yellow tissue paper peak?: Demand peaks in Apr–May–Oct; the busiest month runs 2.9× the quietest.
What does it cost to enter the yellow tissue paper niche?: Listings span $4.79–$8.83; the average listing price is $6.41 (sweet spot $15–$100). The average incumbent carries 1,660 reviews — the moat a new listing must climb.