yellow felt
Skip itPrices mostly outside the sweet spot ($4.82–$15.16) — this niche doesn't clear our bar today.
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good743.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay4.0%return rate — above 5% kills the launch gate
Avg price
Bad$8.10avg listing price — sweet spot $15–$100
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Market size
Bad$43K$43K/yr · 71K searches
Price range
Bad$4.82–$15.16cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, yellow felt is a $43K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 35/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
yellow felt market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $65K–$81K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #278
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.3%
- Avg brand age
- 29 months
- Avg seller age
- 248 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
16
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
14%
- YHOLSDAS25%
- XSEINO22%
- Jtnohx21%
- FANOMMI8%
- BOUBONI6%
- MITINU4%
- Open — no brand owns it (8 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 11.2×
Top yellow felt search terms
- yellow felt52K/yr
- yellow felt sheets8K/yr
- yellow felt fabric11K/yr
Top yellow felt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YHOLSDAS 12 x 12 Felt Fabric Sheets for Crafts 1mm Thick Squares Felt Paper for Sewing Craft Non-Woven Felt Fabric for Sewing Patchwork Material 2pcs (Light Yellow)
YHOLSDAS$4.914.5★343 rev
Jtnohx Felt for Crafts 16 Pcs Felt Fabric 711.3 Stiff Felt Sheets Craft Felt Square for Sewing (Yellow)
Jtnohx$5.884.6★617 rev
XSEINO Yellow Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Yellow Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$8.834.4★102 rev
Yellow Felt Fabric 36 X 36(1 Square Yard) 1.6mm Thick Soft and Durable Flexible Craft Felt by The Yard for Sewing DIY Art Craft Project Decorations
FANOMMI$9.784.4★976 rev
BOUBONI 20 Pcs Yellow Felt Fabric Sheet 8 x 12 Assorted Color Felt Fabric Sheets for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven
BOUBONI$5.844.2★831 rev
Newest
by launch date
MITINU Yellow Felt Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects
MITINU$12.7218 rev
Soft Yellow Felt Fabric Sheets for Crafts 8 x 12 Inch Felt Squares 20 Pcs 1.6mm Thick Nonwoven Fabric for DIY Projects Sewing Patchwork and Decoration
FANOMMI$9.9614 rev
XSEINO Yellow Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Yellow Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$8.83102 rev
XSEINO Butter Yellow Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Yellow Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$8.79102 rev
XSEINO Yellow Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Yellow Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$15.1674 rev
Trending
90-day click momentumSoft Yellow Felt Fabric Sheets for Crafts 8 x 12 Inch Felt Squares 20 Pcs 1.6mm Thick Nonwoven Fabric for DIY Projects Sewing Patchwork and Decoration
FANOMMI$9.964.3★
MITINU Yellow Felt Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects
MITINU$12.724.2★
HaoFeiJH 6 Pcs Yellow Soft Felt Fabric Sheets - 1.4mm Thick Flexible Felt for Sewing - Solid Color Nonwoven Fabric Squares for Embroidery DIY Projects Plushies & Handmade Decor - 11.6 * 11.6 Inch
HaoFeiJH$4.984.5★
XSEINO Butter Yellow Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Yellow Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$8.794.4★
XSEINO Yellow Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Yellow Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$15.164.4★
What buyers say about yellow felt
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely colors”
“good quality”
“Price tag was very attractive”
“Good Quality Felt with Smooth, Uniform Texture”
“This is perfectly serviceable felt that is very colorful”
“Exactly as described”
“Sturdy fabric and my children's played ALL DAY”
“Easy to use”
“Perfect thickness”
“Sturdy with vibrant color”
What buyers complain about
“So small”
“I wouldn't care if the photos made that known”
“No double colors”
“Stiff and not easy to use”
“Too thick”
“Felt has always been soft and fabric-like”
“I feel like it can be cheaper”
“is tough to hand sew”
“this wont work”
“My own fault for not reading the dimensions”
Top return reasons
Common questions
- Is yellow felt profitable to sell on Amazon United States?
- The niche generates $43K/yr across 21 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (35/100).
- How competitive is the yellow felt niche?
- 14 brands and 16 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in yellow felt?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 4.0%.
- When does demand for yellow felt peak?
- Demand peaks in Oct–Nov; the busiest month runs 11.2× the quietest.
- What does it cost to enter the yellow felt niche?
- Listings span $4.82–$15.16; the average listing price is $8.10 (sweet spot $15–$100). The average incumbent carries 744 reviews — the moat a new listing must climb.