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Yellow Feathers

Fail

Prices span $4.50–$14.01, mostly outside the sweet spot, so Yellow Feathers is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$42K/yr92K searches / yr
90-day growth
-34.7%search demand this quarter
Competition
52%top-5 click share · 16 brands · 19 sellers

Flapen Score

Yellow Feathers against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Yellow Feathers is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Feathers market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Feathers 92K times last year and spent an estimated $42K. The top 5 brands take 61% of clicks. Demand peaks in Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-34.7%
Conversion, latest week
5.8%
Market size, estimated
$42Ka year
Peak month
October20.6× the quietest month
Top search term
yellow feathers59K searches a year

02 · Price

A sale here is worth $7.89.

Listings sell for $7.89 on average, from $4.50 to $14.01. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $7.89 that is $789 to $2K a year per listing.

Average price
$7.89under the $15 to $100 sweet spot
Price range
$4.50–$14.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$789–$2K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #56 within Feathers & Boas. It carries 1,047 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#56in Feathers & Boas
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
1,047per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Yellow Feathers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

19

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

32%

  • Brand 123%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Yellow Feathers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 20.6×

Search terms

Top Yellow Feathers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yellow feathers59K/yr
  • yellow feathers for crafts4K/yr
  • yellow feather21K/yr
  • yellow feathers for crafting5K/yr
  • yellow craft feathers2K/yr

Reviews and returns

What reviews say buyers love and hate about Yellow Feathers

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Shape/Style”
33%of negative reviews mention “Allergies”
5.0%of orders come back
“I couldn't wear it against my skin”
A buyer, on “Allergies”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Yellow Feathers questions

Answered from the same tracked data.