Is yellow face paint profitable to sell on Amazon United States?

The niche generates $70K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +140.7%. Flapen's verdict: Skip it (47/100).

How competitive is the yellow face paint niche?

11 brands and 20 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in yellow face paint?

Top complaints mined from reviews: Color, Advertised Vs Actual Product, Quality-Overall. The return rate is 3.1%.

When does demand for yellow face paint peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 24.8× the quietest.

What does it cost to enter the yellow face paint niche?

Listings span $5.07–$10.17; the average listing price is $7.39 (sweet spot $15–$100). The average incumbent carries 3,261 reviews — the moat a new listing must climb.

yellow face paint

Skip it

Prices mostly outside the sweet spot ($5.07–$10.17) — this niche doesn't clear our bar today.

Growth

Incredible+140.7%

90-day search growth — must beat 0% to launch

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Review moat

Okay3,261.19

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad$7.39

avg listing price — sweet spot $15–$100

Market size

Bad$70K

$70K/yr · 75K searches

Price range

Bad$5.07–$10.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United States niche tracking, yellow face paint is a $70K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

yellow face paint market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $74K–$92K; units × avg price
Conversion rate: 12.5%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 195 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

10%

BADCOLOR28%
MEICOLY27%
Go Ho15%
Blue Squid10%
BOBISUKA6%
Drawdart4%
Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +140.7% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 24.8×

Open Trend

Top yellow face paint search terms

yellow face paint66K/yr +116.0%12.4% conv.
yellow face paint stick6K/yr +437.9%18.9% conv.
face paint yellow3K/yr +145.2%8.7% conv.

All search terms

Top yellow face paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BADCOLOR Yellow Face Body Paint Stick Full-Coverage Eye Black Sticks for Adults Hypoallergenic Face Painting Kit for Halloween SFX Lion Tiger Minions Stage Cosplay Costume Party

BADCOLOR$5.914.4★2,879 rev

MEICOLY Yellow Eye Black Stick Waterproof Eye Black Baseball Softball Football Lacrosse Yellow Face Body Paint Stick for Field Day Face Paint for Halloween SFX Lion Tiger Cosplay Makeup

MEICOLY$6.874.2★1,402 rev

MEICOLY Yellow Face Body Paint 2.37Oz Large Tube Water Based Washable Body Paint Yellow Face Paint for Halloween Lion Tiger Cosplay Makeup Professional Face Painting for Adults Kids

MEICOLY$8.874.4★2,110 rev

Go Ho Cream-Blendable Yellow Face Paint Stick (1.06 oz) Full-coverage Body Paint for Adults Children Halloween Cosplay SFX Makeup Waterproof Yellow Eye Black Stick

Go Ho$8.764.4★1,462 rev

BOBISUKA Yellow Face Body Paint Water Based Face Painting for Art Theater Halloween Party Cosplay Clown SFX Makeup for Women Adults Non-Toxic Washable

BOBISUKA$8.134.5★834 rev

Newest

by launch date

Blue Squid PRO Yellow Face Paint Stick - XL (21g/0.75oz) Waterproof Body Paint for Adults & Kids Eye Black Baseball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports

Blue Squid$7.961,871 rev

2mo ago

Drawdart Yellow Face Body Paint Stick Washable Yellow Eye Black Stick Non-toxic Full-coverage Cream Face Paint for Halloween SFX Lion Tiger Minions Stage Cosplay Costume Party

Drawdart$5.82521 rev

8mo ago

PASNOWFU Yellow Face Body Paint -Water-Based Non-Toxic Body Painting for Cartoon Character Halloween SFX Cosplay Full Coverage Washable Paint for Costume Party Theater Stage Performance

PASNOWFU$6.04124 rev

10mo ago

Blue Squid PRO Yellow Face Paint Stick - Waterproof Body Paint for Adults & Kids Eye Black Baseball Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports & SFX

Blue Squid$5.071,066 rev

11mo ago

Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans

Dmsky$9.12245 rev

1y ago

What buyers say about yellow face paint

What buyers praise and complain about, mined from review topics.

What buyers love

Color40%

“The colors are bright”

Ease Of Application9%

“the application was very easy”

Value For Money8%

“Super affordable”

Quality-Overall7%

“Good quality product the team loves the multi colors”

Ease Of Use5%

“Overall it was easy to use”

Ease Of Cleaning4%

“While they did come off with soap and water, they were easier to remove with oil-based makeup remover”

Paint Quality3%

“Good Face paint”

Soft Feel3%

“go on very creamy”

Coverage3%

“Phenomenal coverage”

Comfort-Overall2%

“was so comfortable”

What buyers complain about

Color15%

“the colors are not vibrant”

Advertised Vs Actual Product11%

“No picture”

Quality-Overall8%

“Complete waste and awful business prqctice”

Coverage5%

“Too expensive for the size given the amount it takes for satisfactory coverage”

Allergies5%

“TERRIBLE - ALLERGIC REACTION”

Brightness/Shine/Glow5%

“Not as bright as I'd like”

Size-Overall5%

“Glitter pieces much larger than expected”

Durability4%

“Doesnt hold up”

Stain Resistance4%

“Unfortunately it completely stained my bathroom”

Oily/Greasy4%

“are very oily”

Top return reasons

Color33%

Paint Quality14%

Size-Overall13%

Advertised Vs Actual Product7%

Adhesion/Stickiness5%

Functionality-Overall3%

Ease Of Use3%

Quality-Overall2%

Defective Material/Parts2%

Dilute/Watery2%

Common questions

Is yellow face paint profitable to sell on Amazon United States?: The niche generates $70K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +140.7%. Flapen's verdict: Skip it (47/100).
How competitive is the yellow face paint niche?: 11 brands and 20 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in yellow face paint?: Top complaints mined from reviews: Color, Advertised Vs Actual Product, Quality-Overall. The return rate is 3.1%.
When does demand for yellow face paint peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 24.8× the quietest.
What does it cost to enter the yellow face paint niche?: Listings span $5.07–$10.17; the average listing price is $7.39 (sweet spot $15–$100). The average incumbent carries 3,261 reviews — the moat a new listing must climb.