Is yellow cardstock profitable to sell on Amazon United States?

The niche generates $163K/yr across 25 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the yellow cardstock niche?

15 brands and 97 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in yellow cardstock?

Top complaints mined from reviews: Paper Quality, Paper Brightness, Value For Money. The return rate is 0.8%.

When does demand for yellow cardstock peak?

Demand peaks in May–Aug; the busiest month runs 2.5× the quietest.

What does it cost to enter the yellow cardstock niche?

Listings span $5.41–$22.16; the average listing price is $12.37 (sweet spot $15–$100). The average incumbent carries 421 reviews — the moat a new listing must climb.

yellow cardstock

Worth a look

Shows searches that convert (13.2% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great421.08

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.37

avg listing price — sweet spot $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Price range

Okay$5.41–$22.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$163K

$163K/yr · 100K searches

Growth

Okay+7.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, yellow cardstock is a $163K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May–Aug. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

yellow cardstock market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $247K–$309K; units × avg price
Conversion rate: 13.2%
Avg BSR: #144
Page quality: 0%
Prime: 100%
Sponsored: 72%
Out of stock: 2.2%
Avg brand age: 57 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

16%

FLIPPED26%
Astrobrights21%
Neenah14%
Vishoitty11%
Wausau Papers6%
Goefun6%
Open — no brand owns it (9 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.4% search growth over the last 90 days.

Peak months: May, Aug · busiest ÷ quietest = 2.5×

Open Trend

Top yellow cardstock search terms

yellow cardstock55K/yr +12.6%12.2% conv.
yellow cardstock 8.5 x 1116K/yr -4.4%14.2% conv.
yellow card stock13K/yr +7.4%13.0% conv.
yellow card stock paper 8.5 x 117K/yr -5.8%15.7% conv.
cardstock yellow4K/yr +19.3%11.0% conv.
yellow cardstock paper3K/yr -13.0%12.5% conv.
card stock yellow2K/yr +30.8%12.6% conv.

All search terms

Top yellow cardstock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cardstock 8.5 x 11 Cardstock Paper 85 lb/230 gsm Yellow Card Stock for Printer Drawing Gift tags Invitations Cards etc (Yellow 30 Sheets)

FLIPPED$5.984.7★814 rev

Astrobrights Mega Collection Colored Cardstock Bright Yellow 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91625)

Astrobrights$17.844.8★1,065 rev

Astrobrights Colored Cardstock 8.5 x 11 65 lb/176 GSM Sunburst Yellow 250 Sheets (22791)

Neenah$15.344.7★437 rev

Lemon Yellow Cardstock 8.5 x 11 Bright Color Paper 40 Sheets Yellow Paper Colored Cardstock for Invitations Art Drawing Menus DIY Cards Tags Crafts Certificates School Office Printing

Vishoitty$7.814.7★339 rev

Wausau Neenah Paper Exact Index Card Stock 110 lb Index Weight 8.5 x 11 Canary 250/Pack

Wausau Papers$17.004.5★160 rev

Newest

by launch date

100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Yellow Shades of 180GSM/65LB Construction Paper Yellow Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations

TUXIYA$14.90141 rev

2mo ago

Dark Yellow Cardstock Paper 8.5 x 11 40 Sheets Cardstock Printer Paper 8.5x11 Gold Yellow Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Menus

Aidunmis$8.81470 rev

3mo ago

Yellow Cardstock 8.5 x 11 40 Sheets Yellow Paper Card Stock for Printer Solar Yellow Cardstock Paper for Invitations Art Drawing Menus DIY Cards Tags Crafts Certificates School Office

Vishoitty$8.49339 rev

4mo ago

Astrobrights Colored Cardstock Bright Yellow 65 lb./176 gsm 8.5 x 11 126 Sheets AcidFree LigninFree Perfect for School Office & DIY (91980)

Astrobrights$10.9125 rev

4mo ago

50 Sheets Yellow Cardstock 230GSM /85LB Thick Cardstock Paper Colored Cardstock Printer Paper for Printing Cards Greeting Cards Making DIY Crafts Decorations (8.3 X 11.7)

KAQRHFT$11.8236 rev

6mo ago

What buyers say about yellow cardstock

What buyers praise and complain about, mined from review topics.

What buyers love

Color32%

“Vibrant Color”

Quality-Overall14%

“Good quality cardstock”

Thickness9%

“This cardstock has a nice thickness to it”

Value For Money7%

“Decent value”

Print Quality5%

“so it's ideal for printing”

Paper Quality5%

“Sturdy thick paper that's great for painting project”

Advertised Vs Actual Product4%

“Consistent with description”

Weight Heavy3%

“The cardstock is a good weight”

Strength3%

“It doesnt feel flimsy at all”

Durability3%

“Durable & Reliable”

What buyers complain about

Paper Quality19%

“Paper is so easily damaged during shipping”

Paper Brightness8%

“Its yellow and slightly thicker than standard paper”

Value For Money6%

“The price is high for a single package of 126 sheets”

Display Colors4%

“not highlighter yellow”

Quality-Overall4%

“poor quality”

Size-Overall4%

“Non-standard Size: its not 8.5x11, its 8.3x11.7, which may not be a big deal to you”

Thickness3%

“They are thicker than regular paper”

Top return reasons

Color41%

Paper Quality20%

Value For Money8%

Paper Brightness5%

Advertised Vs Actual Product4%

Size-Overall4%

Thin3%

Thickness2%

Defective Material/Parts2%

Compatibility-Overall2%

Common questions

Is yellow cardstock profitable to sell on Amazon United States?: The niche generates $163K/yr across 25 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the yellow cardstock niche?: 15 brands and 97 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in yellow cardstock?: Top complaints mined from reviews: Paper Quality, Paper Brightness, Value For Money. The return rate is 0.8%.
When does demand for yellow cardstock peak?: Demand peaks in May–Aug; the busiest month runs 2.5× the quietest.
What does it cost to enter the yellow cardstock niche?: Listings span $5.41–$22.16; the average listing price is $12.37 (sweet spot $15–$100). The average incumbent carries 421 reviews — the moat a new listing must climb.