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Yellow Cardstock

Maybe

Buyers convert on 13.2% of searches. But the products selling today already average 4.7★, so Yellow Cardstock is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 46
Market size
$163K/yr100K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
60%top-5 click share · 15 brands · 97 sellers

Flapen Score

Yellow Cardstock against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Yellow Cardstock is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Cardstock market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Cardstock 100K times last year and spent an estimated $163K. The top 5 brands take 78% of clicks. Demand peaks in May–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
13.2%
Market size, estimated
$163Ka year
Peak month
May2.5× the quietest month
Top search term
yellow cardstock55K searches a year

02 · Price

A sale here is worth $12.37.

Listings sell for $12.37 on average, from $5.41 to $22.16. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $12.37 that is $9K to $12K a year per listing.

Average price
$12.37under the $15 to $100 sweet spot
Price range
$5.41–$22.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$12K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #144 within Paper & Paper Crafts. It carries 421 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#144in Paper & Paper Crafts
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
421per listing
Listings tracked
25

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Yellow Cardstock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

97

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

16%

  • Brand 126%
  • Brand 221%
  • Brand 314%
  • Brand 411%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (9 brands, 16%)

Demand

Yellow Cardstock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Aug · busiest ÷ quietest = 2.5×

Search terms

Top Yellow Cardstock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yellow cardstock55K/yr
  • yellow cardstock 8.5 x 1116K/yr
  • yellow card stock13K/yr
  • yellow card stock paper 8.5 x 117K/yr
  • cardstock yellow4K/yr
  • yellow cardstock paper3K/yr
  • card stock yellow2K/yr

Reviews and returns

What reviews say buyers love and hate about Yellow Cardstock

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Color”
19%of negative reviews mention “Paper Quality”
0.8%of orders come back
“Paper is so easily damaged during shipping”
A buyer, on “Paper Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Yellow Cardstock questions

Answered from the same tracked data.