yarn
Worth a lookShows a $3.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$3.6M$3.6M/yr · 16.9M searches
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Avg price
Good$14.51avg listing price — sweet spot $15–$100
Price range
Good$3.81–$32.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,155.74avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, yarn is a $3.6M/yr Amazon United States market (16.9M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
yarn market data
- Units sold / yr
- 300K–400K
- avg 1,500–2,000/product
- Revenue / yr
- $4.4M–$5.8M
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.7%
- Avg brand age
- 45 months
- Avg seller age
- 122 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
117
Top-5 brand share
71%
Top 20: 99%
Top-5 click share
32%
Top 20: 63%
Open market
25%
- Red Heart42%
- Caron10%
- Bernat8%
- Cozyful7%
- MAQIHAN4%
- Katech4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
Top yarn search terms
- yarn6.2M/yr
- yarn for crocheting2.0M/yr
- cotton yarn965K/yr
- chunky yarn1.5M/yr
- red heart yarn754K/yr
- bernat blanket yarn1.0M/yr
- crochet yarn905K/yr
- cotton yarn for crocheting347K/yr
- chenille yarn448K/yr
- red heart super saver yarn411K/yr
Top yarn products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Red Heart E300.0319 Super Saver Economy Yarn Cherry Red
Red Heart$3.904.7★41,281 rev
RED HEART Super Saver Yarn White
Red Heart$3.814.7★41,281 rev
Red Heart Super Saver Super Yarn Craft Kit for Crochet & Knitting & Amigurumi Projects
Red Heart$16.974.4★3,494 rev
Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Cream 100% Mercerized Cotton Yarn
Caron$12.564.6★2,653 rev
MAQIHAN 15x20g Acrylic Yarn for Crocheting - Soft Knitting Yarn for Crafts
MAQIHAN$8.854.1★1,360 rev
Newest
by launch date
Katech 1OO% Cotton Yarn for Crocheting & Knitting12-Color of 137 Yards/1.76 oz Baby Cotton Yarn Sport Weight CYC #2-Soft & Breathable-Ideal for Dishcloths Baby Clothes Potholders
Katech$24.92169 rev
Knyteruna #6 Super Bulky Blanket Yarn for Crocheting - 4 Skeins(Each 10.5oz/300g 220yds/201m) Chunky Chenille Thick Plush Big Soft Yarn for Crocheting Knitting Blankets Cream
Knyteruna$17.36675 rev
Cozyful Chunky Yarn for Hand Knitting - #10 Chunky Chenille Blanket Yarn Jumbo Big Thick Chunky Yarns for Crocheting Tie Dye Bulky Knit Yarns 8 Skein (20 yds 8 oz Each Skein) Cream&Sage&Grey&Khaki
Cozyful$27.881,639 rev
Red Heart Super Saver Bitty Stripes Unicorn Mane Yarn - 2 Pack of 283g/10oz - 100% Acrylic - #4 Worsted (Medium) - 515 Yards - Knitting/Crochet
Red Heart$17.262,057 rev
Cozyful Chunky Yarn for Hand Knitting - #10 Chunky Chenille Yarn Jumbo Big Thick Chunky Yarns for Crocheting Super Bulky Chunky Knit Blanket Yarns 8 Skein (22 yds 8 oz Each Skein) Cream
Cozyful$27.992,455 rev
Trending
90-day click momentumRED HEART Super Saver Yarn White
Red Heart$3.814.7★
RED HEART Super Saver Yarn Perfect Pink
Red Heart$3.924.7★
Red Heart Super Saver Bitty Stripes Unicorn Mane Yarn - 2 Pack of 283g/10oz - 100% Acrylic - #4 Worsted (Medium) - 515 Yards - Knitting/Crochet
Red Heart$17.264.7★
Red Heart E300.0319 Super Saver Economy Yarn Cherry Red
Red Heart$3.904.7★
Red Heart Super Saver Economy Yarn Aran
Red Heart$4.014.7★
What buyers say about yarn
What buyers praise and complain about, mined from review topics.What buyers love
“Cute color”
“It's very smooth”
“AMAZING quality”
“Amazing value”
“was easy to work with”
“Good Cotton Quality”
“Good quality cotton I love it”
“Thick and warm”
“Exactly as described”
“Nice and fluffy”
What buyers complain about
“it turned out much shorter than expected”
“Inconsistent quality”
“FALSE ADVERTISING”
“different colors”
“Some spots are super thick”
“Not Soft”
“Always wish it was cheaper”
“the yarn is horrible quality”
“is breaking while using”
“Difficult to use”
Top return reasons
Common questions
- Is yarn profitable to sell on Amazon United States?
- The niche generates $3.6M/yr across 70 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -26.4%. Flapen's verdict: Worth a look (56/100).
- How competitive is the yarn niche?
- 21 brands and 117 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in yarn?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.3%.
- When does demand for yarn peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the yarn niche?
- Listings span $3.81–$32.81; the average listing price is $14.51 (sweet spot $15–$100). The average incumbent carries 10,156 reviews — the moat a new listing must climb.