Yarn
MaybeShoppers spend an estimated $3.6M a year here. But demand is soft, at -26.4% this quarter, so Yarn is a Maybe.
- Flapen Score
- 56 / 100Top 10% of 4,656 Arts, Crafts & Sewing niches · +10 vs the category median of 4656
- Market size
- $3.6M/yr16.9M searches / yr
- 90-day growth
- -26.4%search demand this quarter
- Competition
- 32%top-5 click share · 21 brands · 117 sellers
Flapen Score
Yarn against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Yarn is stronger. Inside it, weaker.
Market
The Yarn market on Amazon at a glance
Shoppers on Amazon United States searched for Yarn 16.9M times last year and spent an estimated $3.6M. The top 5 brands take 71% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 16.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.
- Searches, last 12 months
- 16.9M
- Growth, 90 days vs prior 90
- -26.4%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $3.6Ma year
- Peak month
- December1.9× the quietest month
- Top search term
- yarn6.2M searches a year
02 · Price
A sale here is worth $14.51.
Listings sell for $14.51 on average, from $3.81 to $32.81. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 1,500 to 2,000 of them. At $14.51 that is $22K to $29K a year per listing.
- Average price
- $14.51under the $15 to $100 sweet spot
- Price range
- $3.81–$32.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $22K–$29K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #54 within Knitting & Crochet. It carries 10,156 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #54in Knitting & Crochet
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 10,156per listing
- Listings tracked
- 70
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Yarn products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Red Heart E300.0319 Super Saver Economy Yarn Cherry Red
- Price
- $3.90
- Rating
- 4.7/5
- Reviews
- 41,281
- Age
- 18y ago

RED HEART Super Saver Yarn White
- Price
- $3.81
- Rating
- 4.7/5
- Reviews
- 41,281
- Age
- 18y ago

Red Heart Super Saver Super Yarn Craft Kit for Crochet & Knitting & Amigurumi Projects
- Price
- $16.97
- Rating
- 4.4/5
- Reviews
- 3,494
- Age
- 3y ago

Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Cream 100% Mercerized Cotton Yarn
- Price
- $12.56
- Rating
- 4.6/5
- Reviews
- 2,653
- Age
- 1y ago

MAQIHAN 15x20g Acrylic Yarn for Crocheting - Soft Knitting Yarn for Crafts
- Price
- $8.85
- Rating
- 4.1/5
- Reviews
- 1,360
- Age
- 2y ago
Trending
estimated 90-day click momentum
RED HEART Super Saver Yarn White
- Price
- $3.81
- Rating
- 4.7/5
- Reviews
- 41,281
- Age
- 18y ago

RED HEART Super Saver Yarn Perfect Pink
- Price
- $3.92
- Rating
- 4.7/5
- Reviews
- 32,228
- Age
- 15y ago

Red Heart Super Saver Bitty Stripes Unicorn Mane Yarn - 2 Pack of 283g/10oz - 100% Acrylic - #4 Worsted (Medium) - 515 Yards - Knitting/Crochet
- Price
- $17.26
- Rating
- 4.7/5
- Reviews
- 2,057
- Age
- 1y ago

Red Heart E300.0319 Super Saver Economy Yarn Cherry Red
- Price
- $3.90
- Rating
- 4.7/5
- Reviews
- 41,281
- Age
- 18y ago

Red Heart Super Saver Economy Yarn Aran
- Price
- $4.01
- Rating
- 4.7/5
- Reviews
- 32,228
- Age
- 16y ago
Newest
by launch date
Katech 1OO% Cotton Yarn for Crocheting & Knitting12-Color of 137 Yards/1.76 oz Baby Cotton Yarn Sport Weight CYC #2-Soft & Breathable-Ideal for Dishcloths Baby Clothes Potholders
- Price
- $24.92
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 10mo ago

Knyteruna #6 Super Bulky Blanket Yarn for Crocheting - 4 Skeins(Each 10.5oz/300g 220yds/201m) Chunky Chenille Thick Plush Big Soft Yarn for Crocheting Knitting Blankets Cream
- Price
- $17.36
- Rating
- 4.4/5
- Reviews
- 675
- Age
- 11mo ago

Cozyful Chunky Yarn for Hand Knitting - #10 Chunky Chenille Blanket Yarn Jumbo Big Thick Chunky Yarns for Crocheting Tie Dye Bulky Knit Yarns 8 Skein (20 yds 8 oz Each Skein) Cream&Sage&Grey&Khaki
- Price
- $27.88
- Rating
- 4.5/5
- Reviews
- 1,639
- Age
- 1y ago

Red Heart Super Saver Bitty Stripes Unicorn Mane Yarn - 2 Pack of 283g/10oz - 100% Acrylic - #4 Worsted (Medium) - 515 Yards - Knitting/Crochet
- Price
- $17.26
- Rating
- 4.7/5
- Reviews
- 2,057
- Age
- 1y ago

Cozyful Chunky Yarn for Hand Knitting - #10 Chunky Chenille Yarn Jumbo Big Thick Chunky Yarns for Crocheting Super Bulky Chunky Knit Blanket Yarns 8 Skein (22 yds 8 oz Each Skein) Cream
- Price
- $27.99
- Rating
- 4.3/5
- Reviews
- 2,455
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
21 falling
Sellers
117
Est. top-5 brand share
71%
Top 20: 99%
Est. top-5 click share
32%
Top 20: 63%
Open market
25%
- Red Heart42%
- Caron10%
- Bernat8%
- Cozyful7%
- MAQIHAN4%
- Katech4%
Demand
Yarn search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Yarn search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- yarn6.2M/yr
- yarn for crocheting2.0M/yr
- cotton yarn965K/yr
- chunky yarn1.5M/yr
- red heart yarn754K/yr
- bernat blanket yarn1.0M/yr
- crochet yarn905K/yr
- cotton yarn for crocheting347K/yr
- chenille yarn448K/yr
- red heart super saver yarn411K/yr
Reviews and returns
What reviews say buyers love and hate about Yarn
We read the reviews and the return reasons for every product selling here.
“it turned out much shorter than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yarn questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









