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Yarn

Maybe

Shoppers spend an estimated $3.6M a year here. But demand is soft, at -26.4% this quarter, so Yarn is a Maybe.

Flapen Score
56
56 / 100
Top 10% of 4,656 Arts, Crafts & Sewing niches · +10 vs the category median of 46
Market size
$3.6M/yr16.9M searches / yr
90-day growth
-26.4%search demand this quarter
Competition
32%top-5 click share · 21 brands · 117 sellers

Flapen Score

Yarn against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Yarn is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yarn market on Amazon at a glance

Shoppers on Amazon United States searched for Yarn 16.9M times last year and spent an estimated $3.6M. The top 5 brands take 71% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 16.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.

Searches, last 12 months
16.9M
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
1.5%
Market size, estimated
$3.6Ma year
Peak month
December1.9× the quietest month
Top search term
yarn6.2M searches a year

02 · Price

A sale here is worth $14.51.

Listings sell for $14.51 on average, from $3.81 to $32.81. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 1,500 to 2,000 of them. At $14.51 that is $22K to $29K a year per listing.

Average price
$14.51under the $15 to $100 sweet spot
Price range
$3.81–$32.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
1,500–2,000
Revenue per listing a year
$22K–$29K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #54 within Knitting & Crochet. It carries 10,156 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#54in Knitting & Crochet
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
10,156per listing
Listings tracked
70

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
45 months

Products

Top Yarn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

117

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

32%

Top 20: 63%

Open market

25%

  • Brand 142%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Yarn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Yarn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yarn6.2M/yr
  • yarn for crocheting2.0M/yr
  • cotton yarn965K/yr
  • chunky yarn1.5M/yr
  • red heart yarn754K/yr
  • bernat blanket yarn1.0M/yr
  • crochet yarn905K/yr
  • cotton yarn for crocheting347K/yr
  • chenille yarn448K/yr
  • red heart super saver yarn411K/yr

Reviews and returns

What reviews say buyers love and hate about Yarn

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
15%of negative reviews mention “Size-Overall”
1.3%of orders come back
“it turned out much shorter than expected”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Yarn questions

Answered from the same tracked data.