- Flapen Score
- 40 / 100Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 4640
- Market size
- $6.9M/yr813K searches / yr
- 90-day growth
- +12.6%search demand this quarter
- Competition
- 62%top-5 click share · 2 brands · 9 sellers
Flapen Score
Xtool against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Xtool is stronger. Inside it, weaker.
Market
The Xtool market on Amazon at a glance
Shoppers on Amazon United States searched for Xtool 813K times last year and spent an estimated $6.9M. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 813K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.9M a year.
- Searches, last 12 months
- 813K
- Growth, 90 days vs prior 90
- +12.6%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $6.9Ma year
- Peak month
- December2.3× the quietest month
- Top search term
- xtool502K searches a year
02 · Price
A sale here is worth $2731.23.
Listings sell for $2731.23 on average, from $138.51 to $8962.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $2731.23 that is $0 to $273K a year per listing.
- Average price
- $2731.23above the $15 to $100 sweet spot
- Price range
- $138.51–$8962.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$273K
- Returns
- 9.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #843 within Engraving Machines & Tools. It carries 258 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 89%
- Out of stock, average day
- 22.4%
- Average rank
- #843in Engraving Machines & Tools
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 258per listing
- Listings tracked
- 18
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Xtool products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
xTool M2 10W Laser Engraver Built-in Dual Cameras Class 1 Enclosed Safe Laser Engraving Machine for DIY Craft on Wood Leather Felt Fabric Paper
- Price
- $587.25
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1mo ago

xTool F2 5W IR & 15W Diode Dual Laser Engraver Built-in 50MP Camera 6000mm/s Ultra Fast 3D Embossing Color Marking on Metal On-Site & Small-Batch Ready Portable Desktop Laser Engraving Machine
- Price
- $1399.91
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 7mo ago

xTool S1 40W Laser Cutter and Laser Engraver for Tumblers 23.93 x 15.16 Bed Size 600mm/s Speed Laser Engraving Machine Laser Engraver for Wood and Metal Acrylic Big Project - Rotary Bundle
- Price
- $1835.44
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 2y ago

xTool F1 Ultra 20W Fiber & Diode Dual Laser Engraver
- Price
- $3212.82
- Rating
- 4.1/5
- Reviews
- 139
- Age
- 1y ago

xTool F2 Ultra UV Laser Engraver 5W UV Laser 3D Inner Fine Glass Engraving
- Price
- $4443.02
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 3mo ago
Trending
estimated 90-day click momentum
xTool M2 10W Color Craft Laser Engraver with Full-Color CMYK Inkjet Printer Built-in Dual Cameras Class 1 Enclosed Safe Laser Engraving Machine for Wood Leather Felt Fabric Paper DIY Crafts
- Price
- $786.42
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 1mo ago

xTool M2 20W Laser Engraver Built-in Dual Cameras Class 1 Enclosed Safe Laser Engraving Machine for DIY Craft on Wood Leather Felt Fabric Paper
- Price
- $1043.51
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 1mo ago

xTool M2 20W Color Craft Laser Engraver with Dual Cameras CMYK Inkjet Printer RA3 Lite Rotray Class 1 Enclosed Safe Laser Engraving Machine for Wood Leather Felt Fabric Paper DIY Crafts
- Price
- $1403.08
- Rating
- 3.5/5
- Reviews
- 12
- Age
- 1mo ago

xTool M2 10W Laser Engraver Built-in Dual Cameras Class 1 Enclosed Safe Laser Engraving Machine for DIY Craft on Wood Leather Felt Fabric Paper
- Price
- $587.25
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1mo ago

xTool F2 Ultra UV Laser Engraver 5W UV Laser 3D Inner Fine Glass Engraving
- Price
- $4443.02
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 3mo ago
Newest
by launch date
xTool M2 10W Laser Engraver Built-in Dual Cameras Class 1 Enclosed Safe Laser Engraving Machine for DIY Craft on Wood Leather Felt Fabric Paper
- Price
- $587.25
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1mo ago

xTool M2 20W Laser Engraver Built-in Dual Cameras Class 1 Enclosed Safe Laser Engraving Machine for DIY Craft on Wood Leather Felt Fabric Paper
- Price
- $1043.51
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 1mo ago

xTool M2 10W Color Craft Laser Engraver with Full-Color CMYK Inkjet Printer Built-in Dual Cameras Class 1 Enclosed Safe Laser Engraving Machine for Wood Leather Felt Fabric Paper DIY Crafts
- Price
- $786.42
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 1mo ago

xTool M2 20W Color Craft Laser Engraver with Dual Cameras CMYK Inkjet Printer RA3 Lite Rotray Class 1 Enclosed Safe Laser Engraving Machine for Wood Leather Felt Fabric Paper DIY Crafts
- Price
- $1403.08
- Rating
- 3.5/5
- Reviews
- 12
- Age
- 1mo ago

xTool F2 Ultra UV Laser Engraver 5W UV Laser 3D Inner Fine Glass Engraving
- Price
- $4443.02
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
0%
- xTool93%
- XTOOL7%
Demand
Xtool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Xtool search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- xtool502K/yr
- x tool46K/yr
- xtool laser engraver113K/yr
- x tool laser engraver34K/yr
- xtool laser21K/yr
- xtool d1 pro28K/yr
- xtools10K/yr
- xtool d117K/yr
- xtool d1 pro 10w8K/yr
- xtool d1 pro 20w10K/yr
Reviews and returns
What reviews say buyers love and hate about Xtool
We read the reviews and the return reasons for every product selling here.
“The lights went out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Xtool questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









