xacto blades
Worth a lookShows low returns (0.4%), but soft demand (-13.3% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Price range
Good$4.38–$41.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$661K$661K/yr · 451K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.79avg listing price — sweet spot $15–$100
Review moat
Okay3,072.61avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, xacto blades is a $661K/yr Amazon United States market (451K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
xacto blades market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- $647K–$863K
- units × avg price
- Conversion rate
- 13.6%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.3%
- Avg brand age
- 61 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
53
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
47%
Top 20: 97%
Open market
10%
- X-Acto31%
- DIYSELF29%
- Jetmore15%
- Nicpro7%
- XEKIGU6%
- Egypamid3%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top xacto blades search terms
- xacto blades119K/yr
- exacto knife blades115K/yr
- exacto blades44K/yr
- xacto knife blades32K/yr
- x-acto blades23K/yr
- hobby knife blades21K/yr
- xacto blades 1112K/yr
- exacto blade10K/yr
- x acto knife blade11K/yr
- craft knife blades9K/yr
Top xacto blades products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
X-Acto Knife Blades No. 11 Blade With Safety Dispenser Pack Of 15
X-Acto$8.514.8★2,569 rev
Jetmore 60 Pack Exacto Knife Blades 11 Craft Knife Blades Replacement Exacto Blade 11 Hobby Knife Blade Refills for Art Craft Scrapbooking Cutting Carving
Jetmore$6.344.5★1,315 rev
DIYSELF 150 PCS Exacto Knife Blades 11 Sharp Hobby Knife Blades High Carbon Steel Craft Knife Blade #11 Replacement Exacto Blade for Art Scrapbooking Stencil Paper Cutting
DIYSELF$10.454.4★2,726 rev
DIYSELF 20PCS Craft Knife Blades SK5 Carbon Steel #11 Exacto Knife Blades Refill Hobby Art Blade Exacto Blade Cutting Tool with Storage Case for Craft Hobby Scrapbooking Stencil
DIYSELF$5.004.7★2,925 rev
Nicpro 120 PCS #11 Hobby Blades Refill Set SK-5 High Carbon Steel Utility Art Blades Replacement with Storage Case for Craft Hobby Scrapbooking Cutting Carving Stencil
Nicpro$9.654.7★2,803 rev
Newest
by launch date
Gomake Exacto Knife Blades #11 Titanium Coated Replacement Blades for Precision Hobby Knife 30 Pack
Gomake$13.9772 rev
DIYSELF Exacto Knife 12 Pcs Exacto Knife Set with Case Craft Hobby Precision Knife with 11 Blades for Crafting Paper Scrapbooking Models 3D Printing Clay Rubber Stamps Gifts for Women Adults Her Men
DIYSELF$6.985,255 rev
55 Pack Exacto Knife Hobby Knife Set with 5 Craft Knives and 50 Precision Knife Blades(#11) for Art Scrapbooking Carving DIY Cutting Stenciling by EGYPAMID
Egypamid$4.49776 rev
3 PCS Exacto Knife Hobby Knife Craft Knives with 30 PCS Spare Exacto Knife Blades(#11) Profession Craft Knifes for Crafts Arts Modeling Scrapbooking Stencil By XEKIGU AK0103
XEKIGU$4.381,073 rev
EHDIS Precision Craft Hobby Knife Blades # 11 Titanium Coated Blade Refill Hobby Art Blades Cutting Tool with Storage Case for Craft Hobby Scrapbooking Stencil-20 Pack (Pack of 20)
EHDIS$10.0381 rev
Trending
90-day click momentumGomake Exacto Knife Blades #11 Titanium Coated Replacement Blades for Precision Hobby Knife 30 Pack
Gomake$13.974.6★
DIYSELF 20PCS Craft Knife Blades SK5 Carbon Steel #11 Exacto Knife Blades Refill Hobby Art Blade Exacto Blade Cutting Tool with Storage Case for Craft Hobby Scrapbooking Stencil
DIYSELF$5.004.7★
JTIEO 74 Pack Hobby Knife Exacto Knife with 4 Upgrade Sharp Hobby Knives and 70 Spare Craft Knife Blades for Art Scrapbooking Stencil
JTIEO$6.594.7★
JETMORE 16 Pcs Exacto Knife Set 3 Craft Knife and 13 SK5 Steel Blades Precision Hobby Knife for Carving Modeling DIY Scrapbooking and Art Projects
Jetmore$9.494.6★
EHDIS Precision Craft Hobby Knife Blades # 11 Titanium Coated Blade Refill Hobby Art Blades Cutting Tool with Storage Case for Craft Hobby Scrapbooking Stencil-20 Pack (Pack of 20)
EHDIS$10.034.6★
What buyers say about xacto blades
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Good and sharp”
“Awesome quality”
“As described”
“Easy to grip and work with”
“comfortable grip”
“the handle itself is durable”
“they fit well”
“Solid knife”
“these are ok for lighter work”
What buyers complain about
“you would think there would be better quality control”
“fall apart while you're using them”
“Too flimsy”
“Not sharp”
“The blade simply doesn't stay in place”
“Not as pictured”
“Definitely not easy to use like other products Ive used in the past”
“cheaper”
“making it less than perfect for any one size”
“rust”
Top return reasons
Common questions
- Is xacto blades profitable to sell on Amazon United States?
- The niche generates $661K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the xacto blades niche?
- 11 brands and 53 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in xacto blades?
- Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.4%.
- When does demand for xacto blades peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the xacto blades niche?
- Listings span $4.38–$41.90; the average listing price is $10.79 (sweet spot $15–$100). The average incumbent carries 3,073 reviews — the moat a new listing must climb.