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Wrapping Station

Fail

Demand is soft, at -46.6% this quarter, so Wrapping Station is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$55K/yr26K searches / yr
90-day growth
-46.6%search demand this quarter
Competition
51%top-5 click share · 15 brands · 21 sellers

Flapen Score

Wrapping Station against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Wrapping Station is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrapping Station market on Amazon at a glance

Shoppers on Amazon United States searched for Wrapping Station 26K times last year and spent an estimated $55K. The top 5 brands take 72% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-46.6%
Conversion, latest week
2.5%
Market size, estimated
$55Ka year
Top search term
wrapping paper station17K searches a year

02 · Price

A sale here is worth $84.82.

Listings sell for $84.82 on average, from $48.22 to $138.77. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $84.82 that is $0 to $8K a year per listing.

Average price
$84.82inside the $15 to $100 sweet spot
Price range
$48.22–$138.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #165 within Organization, Storage & Transport. It carries 133 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
85%
Out of stock, average day
13.6%
Average rank
#165in Organization, Storage & Transport
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
133per listing
Listings tracked
20

04 · Newcomers

6 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
6Amazon's first-year sales bar
Average brand age
25 months

Products

Top Wrapping Station products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

21

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

22%

  • Brand 123%
  • Brand 221%
  • Brand 313%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Wrapping Station search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26DecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 20.1× · 7 of 12 months tracked

Search terms

Top Wrapping Station search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wrapping paper station17K/yr
  • wrapping paper organizer storage cart4K/yr
  • ultimate wrapping station5K/yr

Reviews and returns

What reviews say buyers love and hate about Wrapping Station

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Storage Capacity”
21%of negative reviews mention “Assembly/Installation”
2.6%of orders come back
“Assembly Can Be Frustrating”
A buyer, on “Assembly/Installation”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wrapping Station questions

Answered from the same tracked data.