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Wrapping Paper Solid Color

Fail

Shoppers spend an estimated $11K a year here, so Wrapping Paper Solid Color is a Fail.

Flapen Score
35
35 / 100
Ranks 4,156 of 4,656 Arts, Crafts & Sewing niches · −11 vs the category median of 46
Market size
$11K/yr36K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
60%top-5 click share · 11 brands · 14 sellers

Flapen Score

Wrapping Paper Solid Color against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Wrapping Paper Solid Color is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrapping Paper Solid Color market on Amazon at a glance

Shoppers on Amazon United States searched for Wrapping Paper Solid Color 36K times last year and spent an estimated $11K. The top 5 brands take 81% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
3.1%
Market size, estimated
$11Ka year
Top search term
wrapping paper solid color8K searches a year

02 · Price

A sale here is worth $9.90.

Listings sell for $9.90 on average, from $5.31 to $37.75. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $9.90 that is $0 to $990 a year per listing.

Average price
$9.90under the $15 to $100 sweet spot
Price range
$5.31–$37.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$990
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #249 within Paper & Paper Crafts. It carries 2,322 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#249in Paper & Paper Crafts
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
2,322per listing
Listings tracked
19

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Wrapping Paper Solid Color products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

14

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

15%

  • SMART&CASUAL44%
  • PH PERKHOMY14%
  • Donyang12%
  • NESCCI5%
  • Hallmark5%
  • Jillson Roberts4%
  • Open — no brand owns it (5 brands, 15%)

Demand

Wrapping Paper Solid Color search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 18.9× · 7 of 12 months tracked

Search terms

Top Wrapping Paper Solid Color search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wrapping paper solid color8K/yr
  • solid color wrapping paper roll5K/yr
  • solid wrapping paper rolls5K/yr
  • wrapping paper matte6K/yr
  • solid color christmas wrapping paper6K/yr
  • solid christmas wrapping paper5K/yr

Reviews and returns

What reviews say buyers love and hate about Wrapping Paper Solid Color

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
2.5%of orders come back
“very short”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wrapping Paper Solid Color questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data