Is wrapping paper solid color profitable to sell on Amazon United States?

The niche generates $11K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (35/100).

How competitive is the wrapping paper solid color niche?

11 brands and 14 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in wrapping paper solid color?

Top complaints mined from reviews: Size-Overall, Thickness, Smell. The return rate is 2.5%.

What does it cost to enter the wrapping paper solid color niche?

Listings span $5.31–$37.75; the average listing price is $9.90 (sweet spot $15–$100). The average incumbent carries 2,322 reviews — the moat a new listing must climb.

wrapping paper solid color

Skip it

A small market ($11K/yr) — this niche doesn't clear our bar today.

Price range

Good$5.31–$37.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,321.74

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.90

avg listing price — sweet spot $15–$100

Growth

Bad-18.7%

90-day search growth — must beat 0% to launch

Market size

Bad$11K

$11K/yr · 36K searches

According to Flapen's Amazon United States niche tracking, wrapping paper solid color is a $11K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 35/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

wrapping paper solid color market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $10K–$12K; units × avg price
Conversion rate: 3.1%
Avg BSR: #249
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 3.6%
Avg brand age: 33 months
Avg seller age: 317 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

15%

SMART&CASUAL44%
PH PERKHOMY14%
Donyang12%
NESCCI5%
Hallmark5%
Jillson Roberts4%
Open — no brand owns it (5 brands, 15%)

Demand

Weekly Amazon search volume, last 29 weeks — -18.7% search growth over the last 90 days.

Open Trend

Top wrapping paper solid color search terms

wrapping paper solid color8K/yr +12.5%2.0% conv.
solid color wrapping paper roll5K/yr -33.5%2.3% conv.
solid wrapping paper rolls5K/yr -41.4%1.2% conv.
wrapping paper matte6K/yr -28.5%1.7% conv.
solid color christmas wrapping paper6K/yr -39.6%0.0% conv.
solid christmas wrapping paper5K/yr -32.6%0.0% conv.

All search terms

Top wrapping paper solid color products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)

SMART&CASUAL$7.304.6★1,614 rev

SMART&CASUAL Brown Kraft Paper Roll 15 x 450 (37.5) for Gift Wrapping Packing Art Craft Supplies Floral Bouquet Flower Moving Kids Painting Drawing Paint Easel Poster Chart Paper

SMART&CASUAL$5.314.7★1,030 rev

PerkHomy Brown Kraft Paper Roll 17.5 x 600 (50) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB (Brown 17.5 x 50)

PH PERKHOMY$6.024.7★974 rev

Lake Blue Wrapping Paper 15x450 Solid Color Blue Kraft Paper Roll for Baby Shower Wedding Fathers Day Birthday Bouquet Flower Gift Wrap for Women Men Kids Craft Paper Bulletin Board Paper

Donyang$8.694.6★2,039 rev

Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total

Hallmark$7.813.6★4 rev

Newest

by launch date

BAIJIALI Matte Wrapping Paper Roll 17 x 32.8ft Pearly-Lustre Solid Color Gift Wrap for Wedding Christmas Birthday Baby Shower DIY Bouquet (Green 17x32.8)

BAIJIALI$8.6139 rev

4mo ago

Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total

Hallmark$7.814 rev

4mo ago

Off White Wrapping Paper 17inch x 33ft Solid Color Matte Pearly Paper Art Craft Paper Roll White Gift Flower Bouquet Wrapping Paper for Wedding Baby Shower Birthday Christmas Bridal Shower

Donyang$7.37260 rev

10mo ago

woric Sage Green Wrapping Paper Roll -Mini Roll- 17 In X 33 Ft Matte Wrapping Paper with Pearly-Lustre for Birthday Wedding Bridal Shower Baby Shower Holiday Bouquet Wrap

woric$9.90409 rev

1y ago

Lake Blue Wrapping Paper 15x450 Solid Color Blue Kraft Paper Roll for Baby Shower Wedding Fathers Day Birthday Bouquet Flower Gift Wrap for Women Men Kids Craft Paper Bulletin Board Paper

Donyang$8.692,039 rev

1y ago

What buyers say about wrapping paper solid color

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“The quality is great- not too thin”

Value For Money10%

“Great deal”

Thickness10%

“Is the perfect thickness for folding corners”

Color9%

“Perfect color”

Ease Of Use7%

“Easy to use”

Durability6%

“Very durable and easy to work with”

Paper Quality5%

“The paper is sturdy”

Advertised Vs Actual Product5%

“Gets the job done”

Size-Overall4%

“Great size”

Gifting Purpose3%

“perfect for gifts”

What buyers complain about

Size-Overall24%

“very short”

Thickness22%

“fairly thin material”

Smell5%

“It smells like stinky armpits”

Advertised Vs Actual Product4%

“This product is not advertised honestly”

Thin3%

“Thin”

Color3%

“the color listed as Brown is actually what I would call Tan Coffee color is Brown”

Material Quality2%

“Cheap material”

Value For Money2%

“little bit expensive though for what it is”

Ease Of Use1%

“Difficult to use due to the length being very short”

Weight Heavy1%

“Not heavy duty”

Top return reasons

Size-Overall62%

Value For Money11%

Color7%

Advertised Vs Actual Product6%

Thin3%

Thickness2%

Paper Quality2%

Functionality-Overall1%

Quality-Overall1%

Material Quality1%

Common questions

Is wrapping paper solid color profitable to sell on Amazon United States?: The niche generates $11K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (35/100).
How competitive is the wrapping paper solid color niche?: 11 brands and 14 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in wrapping paper solid color?: Top complaints mined from reviews: Size-Overall, Thickness, Smell. The return rate is 2.5%.
What does it cost to enter the wrapping paper solid color niche?: Listings span $5.31–$37.75; the average listing price is $9.90 (sweet spot $15–$100). The average incumbent carries 2,322 reviews — the moat a new listing must climb.