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Wrap and Zap Microwave Batting

Fail

Demand is soft, at -35.1% this quarter, so Wrap and Zap Microwave Batting is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$281K/yr155K searches / yr
90-day growth
-35.1%search demand this quarter
Competition
65%top-5 click share · 11 brands · 152 sellers

Flapen Score

Wrap and Zap Microwave Batting against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Wrap and Zap Microwave Batting is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrap and Zap Microwave Batting market on Amazon at a glance

Shoppers on Amazon United States searched for Wrap and Zap Microwave Batting 155K times last year and spent an estimated $281K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $281K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-35.1%
Conversion, latest week
7.5%
Market size, estimated
$281Ka year
Peak month
December3.8× the quietest month
Top search term
wrap and zap microwave batting36K searches a year

02 · Price

A sale here is worth $24.03.

Listings sell for $24.03 on average, from $5.13 to $92.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $24.03 that is $12K to $18K a year per listing.

Average price
$24.03inside the $15 to $100 sweet spot
Price range
$5.13–$92.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #194 within Quilting. It carries 780 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
73%
Out of stock, average day
0.9%
Average rank
#194in Quilting
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
780per listing
Listings tracked
22

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Wrap and Zap Microwave Batting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

152

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

6%

  • Brand 162%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (5 brands, 6%)

Demand

Wrap and Zap Microwave Batting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Wrap and Zap Microwave Batting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wrap and zap microwave batting36K/yr
  • wrap n zap microwave batting33K/yr
  • wrap n zap17K/yr
  • heat resistant fabric12K/yr
  • wrap and zap15K/yr
  • insulation fabric7K/yr
  • wrap and zap batting10K/yr
  • wrap-n-zap3K/yr
  • wrap n zap cotton batting6K/yr
  • heat safe batting6K/yr

Reviews and returns

What reviews say buyers love and hate about Wrap and Zap Microwave Batting

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Thickness”
0.7%of orders come back
“Thickness is uneven”
A buyer, on “Thickness”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wrap and Zap Microwave Batting questions

Answered from the same tracked data.