Wrap and Zap Microwave Batting
FailDemand is soft, at -35.1% this quarter, so Wrap and Zap Microwave Batting is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $281K/yr155K searches / yr
- 90-day growth
- -35.1%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 152 sellers
Flapen Score
Wrap and Zap Microwave Batting against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Wrap and Zap Microwave Batting is stronger. Inside it, weaker.
Market
The Wrap and Zap Microwave Batting market on Amazon at a glance
Shoppers on Amazon United States searched for Wrap and Zap Microwave Batting 155K times last year and spent an estimated $281K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $281K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- -35.1%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $281Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- wrap and zap microwave batting36K searches a year
02 · Price
A sale here is worth $24.03.
Listings sell for $24.03 on average, from $5.13 to $92.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $24.03 that is $12K to $18K a year per listing.
- Average price
- $24.03inside the $15 to $100 sweet spot
- Price range
- $5.13–$92.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $12K–$18K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #194 within Quilting. It carries 780 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 73%
- Out of stock, average day
- 0.9%
- Average rank
- #194in Quilting
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 780per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Wrap and Zap Microwave Batting products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
152
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
65%
Top 20: 98%
Open market
6%
- Brand 162%
- Brand 28%
- Brand 38%
- Brand 47%
- Brand 55%
- Brand 62%
- Open — no brand owns it (5 brands, 6%)
Demand
Wrap and Zap Microwave Batting search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Wrap and Zap Microwave Batting search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wrap and zap microwave batting36K/yr
- wrap n zap microwave batting33K/yr
- wrap n zap17K/yr
- heat resistant fabric12K/yr
- wrap and zap15K/yr
- insulation fabric7K/yr
- wrap and zap batting10K/yr
- wrap-n-zap3K/yr
- wrap n zap cotton batting6K/yr
- heat safe batting6K/yr
Reviews and returns
What reviews say buyers love and hate about Wrap and Zap Microwave Batting
We read the reviews and the return reasons for every product selling here.
“Thickness is uneven”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wrap and Zap Microwave Batting questions
Answered from the same tracked data.









