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39

worbla

Skip it

Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 22Conversion 30Competition 33Returns 73Price range 77Avg price 95Brand share 16Review moat 75Quality gap 37

Avg price

Incredible$31.33

avg listing price — sweet spot $15–$100

Price range

Great$6.75–$115.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good502.9

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Market size

Bad$68K

$68K/yr · 92K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, worbla is a $68K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Aug–Sep–Dec. Verdict: Skip it — 39/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

worbla market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$94K–$125K
units × avg price
Conversion rate
2.4%
Avg BSR
#492
Page quality
0%
Prime
85%
Sponsored
75%
Out of stock
0.0%
Avg brand age
46 months
Avg seller age
170 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

4%

  • Worbla49%
  • Micro-Mark18%
  • Polvtor17%
  • KINLINK7%
  • worbla4%
  • KAITELA3%
  • Open — no brand owns it (3 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.
8K6KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 3.7×

Top worbla search terms

  • worbla64K/yr
  • worbla thermoplastic8K/yr
  • warbla moldable plastic sheet5K/yr
  • warbla6K/yr
  • worbla thermoplastic sheet10K/yr
All search terms

Top worbla products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$7K15%$10K20%$14K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about worbla

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Great product just as described”

Advertised Vs Actual Product12%

“Worked for what i wanted”

Ease Of Use11%

“Easy to use”

Material Quality9%

“Crafty Material”

Design-Overall4%

“Perfect for any kind of crafting needs”

Quick Drying4%

“To dry faster”

Fun/Entertainment Experience4%

“Very fun”

Adhesion/Stickiness4%

“it adhered perfectly”

Size-Overall3%

“Perfect value and is accurate to the size listed”

Strength2%

“It's strong, versatile and great for home projects and crafts”

What buyers complain about

Heating14%

“Do not heat these to the same level of kydex or Boltaron”

Advertised Vs Actual Product12%

“False advertising”

Thickness11%

“it is difficult to do due is too thin”

Material Quality7%

“I've overheated 1 sheet not knowing that this is the wrong material”

Quality-Overall5%

“Dissatisfied: Quality Control Failure”

Defective Material/Parts5%

“The entire object caved it”

Smell5%

“smell to high heaven”

Ease Of Use5%

“I cant even use it”

Adhesion/Stickiness4%

“Realistically it is PP -polypropylene plastic that not possible to glue permanently”

Flexibility3%

“not flexible, will crack instead of flex”

Top return reasons

Material Quality18%
Size-Overall18%
Advertised Vs Actual Product11%
Thickness10%
Thin10%
Flexibility5%
Value For Money5%
Functionality-Overall4%
Color4%
Quality-Overall2%

Common questions

Is worbla profitable to sell on Amazon United States?
The niche generates $68K/yr across 20 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (39/100).
How competitive is the worbla niche?
9 brands and 14 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in worbla?
Top complaints mined from reviews: Heating, Advertised Vs Actual Product, Thickness. The return rate is 2.1%.
When does demand for worbla peak?
Demand peaks in Jul–Aug–Sep–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the worbla niche?
Listings span $6.75–$115.71; the average listing price is $31.33 (sweet spot $15–$100). The average incumbent carries 503 reviews — the moat a new listing must climb.