Skip to content

Worbla

Fail

The top 5 brands take 93% of clicks, so Worbla is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$68K/yr92K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
65%top-5 click share · 9 brands · 14 sellers

Flapen Score

Worbla against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Worbla is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Worbla market on Amazon at a glance

Shoppers on Amazon United States searched for Worbla 92K times last year and spent an estimated $68K. The top 5 brands take 93% of clicks. Demand peaks in Jul–Aug–Sep–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
2.4%
Market size, estimated
$68Ka year
Peak month
September3.7× the quietest month
Top search term
worbla64K searches a year

02 · Price

A sale here is worth $31.33.

Listings sell for $31.33 on average, from $6.75 to $115.71. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $31.33 that is $3K to $8K a year per listing.

Average price
$31.33inside the $15 to $100 sweet spot
Price range
$6.75–$115.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #492 within Sculpture Supplies. It carries 503 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#492in Sculpture Supplies
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
503per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Worbla products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

4%

  • Brand 149%
  • Brand 218%
  • Brand 317%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 4%)

Demand

Worbla search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Worbla search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • worbla64K/yr
  • worbla thermoplastic8K/yr
  • warbla moldable plastic sheet5K/yr
  • warbla6K/yr
  • worbla thermoplastic sheet10K/yr

Reviews and returns

What reviews say buyers love and hate about Worbla

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Heating”
2.1%of orders come back
“Do not heat these to the same level of kydex or Boltaron”
A buyer, on “Heating”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Worbla questions

Answered from the same tracked data.