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Wool Thread

Maybe

An estimated 1.1% of orders come back. But demand is soft, at -51.5% this quarter, so Wool Thread is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$36K/yr57K searches / yr
90-day growth
-51.5%search demand this quarter
Competition
36%top-5 click share · 28 brands · 84 sellers

Flapen Score

Wool Thread against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Wool Thread is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wool Thread market on Amazon at a glance

Shoppers on Amazon United States searched for Wool Thread 57K times last year and spent an estimated $36K. The top 5 brands take 67% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -51.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-51.5%
Conversion, latest week
4.5%
Market size, estimated
$36Ka year
Top search term
darning thread17K searches a year

02 · Price

A sale here is worth $14.23.

Listings sell for $14.23 on average, from $4.58 to $34.32. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $14.23 that is $0 to $1K a year per listing.

Average price
$14.23under the $15 to $100 sweet spot
Price range
$4.58–$34.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #1,215 within Knitting & Crochet. It carries 395 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#1,215in Knitting & Crochet
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
395per listing
Listings tracked
44

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Wool Thread products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

84

Top-5 brand share

67%

Top 20: 94%

Top-5 click share

36%

Top 20: 77%

Open market

30%

  • Brand 129%
  • Brand 216%
  • Brand 39%
  • Brand 48%
  • Brand 54%
  • Brand 64%

Demand

Wool Thread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 3.2× · 6 of 12 months tracked

Search terms

Top Wool Thread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • darning thread17K/yr
  • wool thread15K/yr
  • darning yarn11K/yr
  • wool thread for mending4K/yr
  • wool darning thread5K/yr
  • cashmere thread4K/yr

Reviews and returns

What reviews say buyers love and hate about Wool Thread

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Color”
15%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.1%of orders come back
“The instructions included are almost impossible to follow”
A buyer, on “Instructions/User Manual/Troubleshooting”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wool Thread questions

Answered from the same tracked data.