wool felt
Skip itSoft demand (-29.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.00avg listing price — sweet spot $15–$100
Price range
Good$6.53–$37.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,373.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$182K$182K/yr · 409K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wool felt is a $182K/yr Amazon United States market (409K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
wool felt market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $152K–$190K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #1,586
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 82%
- Out of stock
- 3.0%
- Avg brand age
- 45 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
26
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
27%
- Over the River Felt23%
- XSEINO16%
- flic-flac14%
- FINDUFA8%
- PURREITTI7%
- Grainear5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×
Top wool felt search terms
- wool felt127K/yr
- wool felt sheets87K/yr
- wool fabric50K/yr
- wool felt fabric21K/yr
- wool blend felt23K/yr
- 100% wool felt17K/yr
- 100% wool felt sheets15K/yr
- wool blend felt sheets craft5K/yr
- wool blend felt sheets10K/yr
- merino wool fabric6K/yr
Top wool felt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XSEINO 12 Rolls 8x35 1.4mm Thick Soft Felt Fabric Sheet 12 Assorted Morandi Series Colors Felt Pack for DIY Craft Sewing Squares Nonwoven Patchwork
XSEINO$12.704.8★1,333 rev
21 Felt Sheets - 6X12 inch Fall Colors Collection - Made in USA - Merino Wool Blend Felt
Over the River Felt$23.424.8★790 rev
PURREITTI 80 PCS Wool Blend Felt Sheets for Crafts 1 mm Thickness 40 Color 11.8 x 11.8 Inch Assorted Stiff Felt Squares Bulk for Sewing Patchwork School DIY Projects Decoration
PURREITTI$37.824.3★91 rev
flic-flac 28pcs 12 x 8 inches (30cmx20cm) 1.4mm Thick Soft Felt Fabric Sheet Assorted Color Felt Pack DIY Craft Sewing Squares Nonwoven Patchwork
flic-flac$15.194.6★5,479 rev
Pure Merino Wool Extra Fine Pre Felt Fabric for Craft Needle Felting Wet Felting 19 Micron Natural Ecru Color 12 x 59 inches
Desert Breeze Distributing$21.604.6★149 rev
Newest
by launch date
100% Wool Fabric Squares for Sewing | Scottish Tweed Fabric Material Plaid Felt Remnants Sheets for Clothing Crafting | Vintage Made in Scotland | 10 Pack of 4.5 Squares
Generic$10.8034 rev
Ivory Soft Felt Fabric Sheet 18 x 36 1.6mm Thick - Premium Craft Felt for Sewing DIY Projects Embroidery Decoration - Durable & Fade Resistant
Grainear$6.99342 rev
Ivory Soft Felt Fabric Sheet 36 x 36 1.6mm Thick Premium Craft Felt for Sewing DIY Projects Decorations Art and Kids School Projects
Grainear$9.05342 rev
MITINU 12 Rolls 8x35(20.5x90cm) 1.4mm Thick Soft Felt Fabric Sheet 12 Assorted Brown Tone Series Colors Felt Pack for DIY Craft Sewing Squares Nonwoven Patchwork
MITINU$12.89313 rev
PURREITTI 80 PCS Wool Blend Felt Sheets for Crafts 1 mm Thickness 40 Color 11.8 x 11.8 Inch Assorted Stiff Felt Squares Bulk for Sewing Patchwork School DIY Projects Decoration
PURREITTI$37.8291 rev
Trending
90-day click momentum100% Wool Fabric Squares for Sewing | Scottish Tweed Fabric Material Plaid Felt Remnants Sheets for Clothing Crafting | Vintage Made in Scotland | 10 Pack of 4.5 Squares
Generic$10.804.4★
Ivory Soft Felt Fabric Sheet 18 x 36 1.6mm Thick - Premium Craft Felt for Sewing DIY Projects Embroidery Decoration - Durable & Fade Resistant
Grainear$6.994.7★
FINDUFA 18 x 39 Wool Felt Fabric Pure Merino Felt Fabric for Sewing DIY Wool Felt Craft Needle Felting Wet Felting Handmade Home Liners Weaving Black
FINDUFA$22.843.6★
Ivory Soft Felt Fabric Sheet 36 x 36 1.6mm Thick Premium Craft Felt for Sewing DIY Projects Decorations Art and Kids School Projects
Grainear$9.054.7★
RABOM Merino Wool Blend Felt 35 Pieces Assorted Heathered Colors Made in USA Crafting and Sewing (6X6)
RABOM$25.814.5★
What buyers say about wool felt
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are as shown”
“Decent Quality”
“provide lots of material work with”
“Soft felt sheets”
“Beautiful fabric”
“Price was reasonable”
“Just as shown”
“The sheets are thick enough to hold their shape”
“The size is amazing and is enough, if not, more than what you would expect”
“Easy to use”
What buyers complain about
“So small”
“not as thick as needed”
“Not as described”
“CHEAP 100% POLYESTER”
“very cheap quality”
“the rest dark”
“not soft at all”
“My only cons are that the fabric rips apart if sewing close to the edge, and that it wasnt good for smaller cut outs and details”
“Stiff and not easy to use”
“I feel like it can be cheaper”
Top return reasons
Common questions
- Is wool felt profitable to sell on Amazon United States?
- The niche generates $182K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the wool felt niche?
- 20 brands and 26 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in wool felt?
- Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 2.4%.
- When does demand for wool felt peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the wool felt niche?
- Listings span $6.53–$37.82; the average listing price is $19.00 (sweet spot $15–$100). The average incumbent carries 1,373 reviews — the moat a new listing must climb.