Wool Felt
FailDemand is soft, at -29.7% this quarter, so Wool Felt is a Fail.
- Flapen Score
- 47 / 100Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 4647
- Market size
- $182K/yr409K searches / yr
- 90-day growth
- -29.7%search demand this quarter
- Competition
- 44%top-5 click share · 20 brands · 26 sellers
Flapen Score
Wool Felt against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Wool Felt is stronger. Inside it, weaker.
Market
The Wool Felt market on Amazon at a glance
Shoppers on Amazon United States searched for Wool Felt 409K times last year and spent an estimated $182K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.
- Searches, last 12 months
- 409K
- Growth, 90 days vs prior 90
- -29.7%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $182Ka year
- Peak month
- November2.7× the quietest month
- Top search term
- wool felt127K searches a year
02 · Price
A sale here is worth $19.00.
Listings sell for $19.00 on average, from $6.53 to $37.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $19.00 that is $2K to $5K a year per listing.
- Average price
- $19.00inside the $15 to $100 sweet spot
- Price range
- $6.53–$37.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,586 within Fabric. It carries 1,373 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 97%
- Out of stock, average day
- 3.0%
- Average rank
- #1,586in Fabric
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,373per listing
- Listings tracked
- 33
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Wool Felt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
26
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
27%
- Brand 123%
- Brand 216%
- Brand 314%
- Brand 48%
- Brand 57%
- Brand 65%
Demand
Wool Felt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Wool Felt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wool felt127K/yr
- wool felt sheets87K/yr
- wool fabric50K/yr
- wool felt fabric21K/yr
- wool blend felt23K/yr
- 100% wool felt17K/yr
- 100% wool felt sheets15K/yr
- wool blend felt sheets craft5K/yr
- wool blend felt sheets10K/yr
- merino wool fabric6K/yr
Reviews and returns
What reviews say buyers love and hate about Wool Felt
We read the reviews and the return reasons for every product selling here.
“So small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wool Felt questions
Answered from the same tracked data.









