Wool Batting
FailDemand is soft, at -33.3% this quarter, so Wool Batting is a Fail.
- Flapen Score
- 44 / 100Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 4644
- Market size
- $66K/yr42K searches / yr
- 90-day growth
- -33.3%search demand this quarter
- Competition
- 66%top-5 click share · 14 brands · 31 sellers
Flapen Score
Wool Batting against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Wool Batting is stronger. Inside it, weaker.
Market
The Wool Batting market on Amazon at a glance
Shoppers on Amazon United States searched for Wool Batting 42K times last year and spent an estimated $66K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -33.3%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $66Ka year
- Peak month
- January2.3× the quietest month
- Top search term
- wool batting22K searches a year
02 · Price
A sale here is worth $35.22.
Listings sell for $35.22 on average, from $9.27 to $79.13. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.22 that is $0 to $4K a year per listing.
- Average price
- $35.22inside the $15 to $100 sweet spot
- Price range
- $9.27–$79.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #445 within Quilting. It carries 754 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 70%
- Out of stock, average day
- 0.2%
- Average rank
- #445in Quilting
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 754per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Wool Batting products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wool Quilt Batting 45x60 for Patchwork Quilts Quilting 100% Merino Throw Size
- Price
- $21.48
- Rating
- 4.1/5
- Reviews
- 294
- Age
- 5y ago

Wool Quilt Batting 72x90 for Patchwork Quilts Quilting 100% Merino Twin Size
- Price
- $33.59
- Rating
- 4.1/5
- Reviews
- 294
- Age
- 4y ago

Wool Quilt Batting 90x90 for Patchwork Quilts Quilting 100% Merino Queen Size
- Price
- $37.70
- Rating
- 4.1/5
- Reviews
- 294
- Age
- 5y ago

Quilters Dream Wool Batting Twin Size 72 x 93
- Price
- $49.54
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 12y ago

Hobbs WL90 Count Batting Heirloom Wool 90 x 108
- Price
- $45.58
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 19y ago
Trending
estimated 90-day click momentum
Pure Merino Wool Extra Fine Pre Felt Fabric for Craft Needle Felting Wet Felting 19 Micron Natural Ecru Color 12 x 59 inches
- Price
- $21.60
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 4y ago

Quilters Dream Wool Batting Twin Size 72 x 93
- Price
- $49.54
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 12y ago

Natural Wool Stuffing for Stuffed Animals 100% Organic Wool Batting for Pillows Cushions Needle Felting & Baby Toys | Hypoallergenic Pre-Washed Super Soft | 1.7oz 4.2oz 12oz Sizes (4.2oz)
- Price
- $17.04
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 8mo ago

Quilters Dream Wool Batting (122 x 120) King
- Price
- $79.13
- Rating
- 4.9/5
- Reviews
- 194
- Age
- 12y ago

1 lb Wool Stuffing raw Washed Sheep Short Natural Fiber noil w/Debris for Filling Pillow Cushion Toys Dryer Balls Dolls Felting Batting Blending Needle Crafts core Wool Insulation.
- Price
- $20.82
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 1y ago
Newest
by launch date
Natural Wool Stuffing for Stuffed Animals 100% Organic Wool Batting for Pillows Cushions Needle Felting & Baby Toys | Hypoallergenic Pre-Washed Super Soft | 1.7oz 4.2oz 12oz Sizes (4.2oz)
- Price
- $17.04
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 8mo ago

1 lb Wool Stuffing raw Washed Sheep Short Natural Fiber noil w/Debris for Filling Pillow Cushion Toys Dryer Balls Dolls Felting Batting Blending Needle Crafts core Wool Insulation.
- Price
- $20.82
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 1y ago

Newwiee Clean Wool Batting Stuffing for Stuffed Animals Roving Wool Felting Filler for Crafts Needle Cushions Pillow Knitted Stuffed Toys Animals Blending and Dryer Balls Natural White(1.1 lb)
- Price
- $21.16
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 2y ago

PLANTIONAL Grinding Natural Cotton Quilt Batting: 47-Inch x 59-Inch Light Weight Purely Natural All Season Quilt Batting for Quilts Craft and Wearable Arts
- Price
- $14.54
- Rating
- 4.8/5
- Reviews
- 2,068
- Age
- 3y ago

Tuscany Wool Throw 60 in x 60 in
- Price
- $28.60
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
31
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 97%
Open market
15%
- YVIIWL46%
- Hobbs19%
- Keepsake Quilting8%
- Newwiee4%
- PLANTIONAL4%
- Desert Breeze Distributing4%
- Open — no brand owns it (8 brands, 15%)
Demand
Wool Batting search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Wool Batting search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wool batting22K/yr
- wool batting for quilting13K/yr
- wool quilt batting7K/yr
Reviews and returns
What reviews say buyers love and hate about Wool Batting
We read the reviews and the return reasons for every product selling here.
“Harder for me to sew with this thickness”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wool Batting questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









