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Wooden Snowflakes for Crafts

Fail

Demand is soft, at -60.6% this quarter, so Wooden Snowflakes for Crafts is a Fail.

Flapen Score
34
34 / 100
Ranks 4,242 of 4,656 Arts, Crafts & Sewing niches · −12 vs the category median of 46
Market size
$20K/yr70K searches / yr
90-day growth
-60.6%search demand this quarter
Competition
50%top-5 click share · 14 brands · 16 sellers

Flapen Score

Wooden Snowflakes for Crafts against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Wooden Snowflakes for Crafts is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Snowflakes for Crafts market on Amazon at a glance

Shoppers on Amazon United States searched for Wooden Snowflakes for Crafts 70K times last year and spent an estimated $20K. The top 5 brands take 60% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -60.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-60.6%
Conversion, latest week
3.3%
Market size, estimated
$20Ka year
Top search term
wooden snowflakes for crafts25K searches a year

02 · Price

A sale here is worth $8.83.

Listings sell for $8.83 on average, from $4.82 to $13.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $8.83 that is $0 to $883 a year per listing.

Average price
$8.83under the $15 to $100 sweet spot
Price range
$4.82–$13.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$883
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 39.3% of listings are out of stock. The average listing ranks #2,613 within Woodcrafts. It carries 342 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
39.3%
Average rank
#2,613in Woodcrafts
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
342per listing
Listings tracked
17

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Wooden Snowflakes for Crafts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

16

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

34%

  • Brand 118%
  • Brand 215%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Wooden Snowflakes for Crafts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26NovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 43.3× · 8 of 12 months tracked

Search terms

Top Wooden Snowflakes for Crafts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden snowflakes for crafts25K/yr
  • wooden snowflake ornaments18K/yr
  • wood snowflake ornaments7K/yr
  • white wooden snowflakes4K/yr
  • wood snowflakes for crafts12K/yr
  • small wooden snowflakes4K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Snowflakes for Crafts

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
2.9%of orders come back
“These are small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wooden Snowflakes for Crafts questions

Answered from the same tracked data.