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Wooden Hearts

Fail

Demand is soft, at -75.8% this quarter, so Wooden Hearts is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$134K/yr346K searches / yr
90-day growth
-75.8%search demand this quarter
Competition
31%top-5 click share · 43 brands · 55 sellers

Flapen Score

Wooden Hearts against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Wooden Hearts is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Hearts market on Amazon at a glance

Shoppers on Amazon United States searched for Wooden Hearts 346K times last year and spent an estimated $134K. The top 5 brands take 40% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -75.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
346K
Growth, 90 days vs prior 90
-75.8%
Conversion, latest week
3.1%
Market size, estimated
$134Ka year
Peak month
January8.7× the quietest month
Top search term
wooden hearts78K searches a year

02 · Price

A sale here is worth $12.40.

Listings sell for $12.40 on average, from $4.47 to $34.92. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $12.40 that is $1K to $3K a year per listing.

Average price
$12.40under the $15 to $100 sweet spot
Price range
$4.47–$34.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #2,058 within Woodcrafts. It carries 357 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
93%
Out of stock, average day
7.4%
Average rank
#2,058in Woodcrafts
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
357per listing
Listings tracked
57

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Wooden Hearts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

43 falling

Sellers

55

Top-5 brand share

40%

Top 20: 79%

Top-5 click share

31%

Top 20: 67%

Open market

56%

  • Brand 120%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Wooden Hearts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 8.7×

Search terms

Top Wooden Hearts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden hearts78K/yr
  • wooden hearts for crafts76K/yr
  • wooden heart40K/yr
  • wood hearts for crafts34K/yr
  • wood hearts25K/yr
  • wood heart21K/yr
  • small wooden hearts14K/yr
  • small wooden hearts for crafts11K/yr
  • heart wood6K/yr
  • corazones de madera5K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Hearts

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Size-Overall”
3.3%of orders come back
“They are not the size they say they are”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Wooden Hearts questions

Answered from the same tracked data.