wooden frames for crafts
Worth a lookShows a thin review moat (251 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great251.38avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.09avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good$6.29–$34.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+32.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$70K$70K/yr · 162K searches
According to Flapen's Amazon United States niche tracking, wooden frames for crafts is a $70K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
wooden frames for crafts market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $109K–$145K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #455
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.4%
- Avg brand age
- 29 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
30 flat
Sellers
35
Top-5 brand share
59%
Top 20: 93%
Top-5 click share
36%
Top 20: 80%
Open market
41%
- VOKOY19%
- RYKOMO10%
- Horizon Group USA10%
- zjdbset8%
- WSICSE6%
- PURPLE LADYBUG6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.6% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 2.2×
Top wooden frames for crafts search terms
- picture frame craft20K/yr
- diy picture frames craft kits15K/yr
- diy picture frame25K/yr
- paintable picture frames11K/yr
- picture frames to decorate9K/yr
- craft picture frames to decorate8K/yr
- picture frame craft kit10K/yr
- diy frame9K/yr
- diy photo frame8K/yr
- craft frame6K/yr
Top wooden frames for crafts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Horizon Group USA DIY Foam Picture Frame Craft Kit 12-Pack of 4x6-Inch Colorful Picture Frames with 500+ Punch Out Stickers & Easels Back to School Arts & Craft Activity Perfect for Projects
Horizon Group USA$6.294.1★424 rev
VOKOY 20 Pack Wooden Picture Frames for Crafts DIY Wood Craft Picture Frames Bulk for 4 x 6 Photos Unfinished Standing Photo Frames DIY Crafts Wood Decorate for Fathers Day Birthday Party Gifts
VOKOY$20.054.6★164 rev
zjdbset Picture Frame Painting Craft Kit for 4 * 6 Photo 10Pcs DIY Unfinished Wooden Picture Frames with 12Pcs Painting Color Pen 4 Sheets Crystal Diamond Stickers for DIY Craft
zjdbset$19.324.3★127 rev
PURPLE LADYBUG DIY Mosaic Photo Frame Crafts for Girls 8-12 6-8 - Great Gift for Teens Tweens Fun Craft Kit for Kids & Girl Birthday Gifts for 7 8 9 10 11 12 Years Old
PURPLE LADYBUG$13.004.6★2,492 rev
LWR CRAFTS Wooden DIY Photo Frame 4 x 6 Pack of 2
LWR CRAFTS$11.784.4★895 rev
Newest
by launch date
Temlum Wooden Picture Frames Painting Kit Unfinished Wood Crafts DIY Picture Frame Kit Paint You Own Photo Frame Easy Crafts for Adults
Temlum$17.609 rev
zjdbset DIY Mosaic Photo Frame Craft Kit for 4 * 6 Photo 8 Pcs DIY Unfinished Wooden Picture Frames with Mosaic Tiles for DIY Craft
zjdbset$22.83127 rev
Suncalla DIY Wooden Picture Frames Craft Kit 4 x 6 Inch Wooden Picture Frames with Acrylic Pens Beads Mini Charms Gem Stickers Glitter for Crafts Graduation Birthday Wedding(10 Pcs Rectangular Shape)
Suncalla$26.425 rev
JOVA Klever Kits Mosaic Photo Frame Craft Kit DIY Crafts for Girls 8-12 6 7 Years Old Girl Gifts Summer Activities Make Your Own Picture Frame Mosaic Kits for Kids
Klever Kits$12.71118 rev
Aneco 6 Packs Picture Frame Painting Craft Kit for 4 x 6 Inch Photo DIY Unfinished Wooden Photo Frames with Diamond and Foam Stickers for DIY Crafts Paint and Decorate
Aneco$13.7326 rev
Trending
90-day click momentumTemlum Wooden Picture Frames Painting Kit Unfinished Wood Crafts DIY Picture Frame Kit Paint You Own Photo Frame Easy Crafts for Adults
Temlum$17.604.7★
Fovths 6 Packs Summer Picture Frame Painting Craft Kit for Crafts Decorate
Fovths$13.904.6★
Fovths 24 Packs Summer Picture Frame Painting Craft Kit for Crafts Decorate
Fovths$31.264.6★
zjdbset DIY Mosaic Photo Frame Craft Kit for 4 * 6 Photo 8 Pcs DIY Unfinished Wooden Picture Frames with Mosaic Tiles for DIY Craft
zjdbset$22.834.3★
WSICSE 16 Pack Wooden Picture Frames for Crafts 4 x 6 DIY Picture Frame Craft Photos Wooden Frames for Fathers Day Birthday Wedding Graduation Party
WSICSE$16.734.5★
What buyers say about wooden frames for crafts
What buyers praise and complain about, mined from review topics.What buyers love
“fun designs,”
“The frames were absolutely perfect”
“Good quality and the stickers were great too”
“Great gift”
“worth the price”
“Nice craft”
“Just what we needed”
“Its easy to use”
“Durable and easy to use”
“Color is accurate to description”
What buyers complain about
“Needs more glue”
“Quality is lacking”
“Frames Break Easily”
“are not heavy duty”
“Half came chipped or a crack in it”
“Easily broken”
“no longer fit the picture”
“Not easy”
“Glitter clay arrived hard as a rock and not spreadable”
“There is no plastic covering for the photo as advertised”
Top return reasons
Common questions
- Is wooden frames for crafts profitable to sell on Amazon United States?
- The niche generates $70K/yr across 45 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is +32.6%. Flapen's verdict: Worth a look (58/100).
- How competitive is the wooden frames for crafts niche?
- 30 brands and 35 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in wooden frames for crafts?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Frame Quality. The return rate is 1.8%.
- When does demand for wooden frames for crafts peak?
- Demand peaks in May–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the wooden frames for crafts niche?
- Listings span $6.29–$34.30; the average listing price is $18.09 (sweet spot $15–$100). The average incumbent carries 251 reviews — the moat a new listing must climb.