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Wooden Dowel

Fail

Products sell for $8.73 on average, outside the sweet spot, so Wooden Dowel is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$497K/yr1.1M searches / yr
90-day growth
+12.4%search demand this quarter
Competition
58%top-5 click share · 17 brands · 25 sellers

Flapen Score

Wooden Dowel against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Wooden Dowel is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Dowel market on Amazon at a glance

Shoppers on Amazon United States searched for Wooden Dowel 1.1M times last year and spent an estimated $497K. The top 5 brands take 76% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $497K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+12.4%
Conversion, latest week
5.4%
Market size, estimated
$497Ka year
Peak month
May1.3× the quietest month
Top search term
wooden dowel182K searches a year

02 · Price

A sale here is worth $8.73.

Listings sell for $8.73 on average, from $3.93 to $24.28. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $8.73 that is $17K to $22K a year per listing.

Average price
$8.73under the $15 to $100 sweet spot
Price range
$3.93–$24.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
$17K–$22K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #100 within Woodcrafts. It carries 2,043 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#100in Woodcrafts
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,043per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Wooden Dowel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

25

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

19%

  • Brand 135%
  • Brand 218%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Wooden Dowel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Wooden Dowel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden dowel182K/yr
  • dowels127K/yr
  • dowel rod125K/yr
  • wood dowels120K/yr
  • wooden dowels87K/yr
  • dowel rods57K/yr
  • dowel66K/yr
  • wooden dowels for crafts50K/yr
  • wooden dowel rods57K/yr
  • dowels for crafts18K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Dowel

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
41%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Some were too large”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wooden Dowel questions

Answered from the same tracked data.