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Wooden Buttons

Fail

Shoppers spend an estimated $61K a year here, so Wooden Buttons is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$61K/yr220K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
35%top-5 click share · 43 brands · 48 sellers

Flapen Score

Wooden Buttons against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Wooden Buttons is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Buttons market on Amazon at a glance

Shoppers on Amazon United States searched for Wooden Buttons 220K times last year and spent an estimated $61K. The top 5 brands take 38% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
3.1%
Market size, estimated
$61Ka year
Peak month
November1.8× the quietest month
Top search term
wooden buttons86K searches a year

02 · Price

A sale here is worth $8.85.

Listings sell for $8.85 on average, from $3.32 to $21.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $8.85 that is $885 to $2K a year per listing.

Average price
$8.85under the $15 to $100 sweet spot
Price range
$3.32–$21.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$885–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #842 within Sewing Notions & Supplies. It carries 414 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
1.7%
Average rank
#842in Sewing Notions & Supplies
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
414per listing
Listings tracked
58

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Wooden Buttons products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

$0$2K$4K$5K$7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

48

Est. top-5 brand share

38%

Top 20: 81%

Est. top-5 click share

35%

Top 20: 69%

Open market

57%

  • Haawooky11%
  • TCOTBE9%
  • Mozeat Lens7%
  • SUNGARDERY6%
  • Chenkou Craft5%
  • MASONEE4%

Demand

Wooden Buttons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Wooden Buttons search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wooden buttons86K/yr
  • wood buttons49K/yr
  • wooden buttons for crafts21K/yr
  • wooden buttons 1 inch10K/yr
  • buttons for crochet projects9K/yr
  • large wooden buttons8K/yr
  • crochet buttons7K/yr
  • wood buttons for crafts9K/yr
  • wooden button6K/yr
  • wood button5K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Buttons

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Touch/Button Controls”
21%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Quite small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wooden Buttons questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data