Is wood wicks profitable to sell on Amazon United States?

The niche generates $261K/yr across 27 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Worth a look (56/100).

How competitive is the wood wicks niche?

21 brands and 27 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in wood wicks?

Top complaints mined from reviews: Flammable, Wood Quality, Thickness. The return rate is 1.3%.

When does demand for wood wicks peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the wood wicks niche?

Listings span $6.99–$18.50; the average listing price is $10.85 (sweet spot $15–$100). The average incumbent carries 431 reviews — the moat a new listing must climb.

wood wicks

Worth a look

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great431.04

avg incumbent reviews — the moat a new listing must climb

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$261K

$261K/yr · 394K searches

Avg price

Okay$10.85

avg listing price — sweet spot $15–$100

Price range

Okay$6.99–$18.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-22.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, wood wicks is a $261K/yr Amazon United States market (394K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

wood wicks market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $217K–$271K; units × avg price
Conversion rate: 6.1%
Avg BSR: #74
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

52%

Top 20: 94%

Open market

33%

Visgaler18%
CollectHall15%
MAQIHAN13%
multiwins10%
Phinicco6%
Ziosxin5%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -22.8% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top wood wicks search terms

wood wicks67K/yr -20.8%5.6% conv.
wood wicks for candles making66K/yr -37.8%5.9% conv.
wood candle wicks40K/yr -26.4%5.6% conv.
wood wick38K/yr -26.4%2.7% conv.
wooden candle wicks19K/yr +57.2%6.2% conv.
wooden wicks for candlemaking31K/yr -28.6%5.3% conv.
wooden wicks21K/yr -24.0%5.3% conv.
wooden wick14K/yr -20.1%3.8% conv.
wood wicks for candles16K/yr +3.6%4.8% conv.
candle wood wicks11K/yr -26.5%3.8% conv.

All search terms

Top wood wicks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CollectHall 100 Pcs Thickened Wood Wicks Wood Wicks for Candles Making with Wick Trimmer Candle Wicks 5.10.50.04 Inches for DIY Candle-Making Long Lasting Flame Easy to Burn (50 Sets)

CollectHall$11.644.0★250 rev

MAQIHAN 100 Wood Wicks for Candles Making - Smokeless Wooden Candle Wicks

MAQIHAN$8.714.0★1,018 rev

Visgaler 200 Pcs Thicked Wood Candle Wicks for Candle Making 5.1 X 0.51X 0.06 Inch Upgrade Wood Wicks Wooden Wicks Box Includes Iron Stander Glue Dot and Warning Labels (50 Sets)

Visgaler$9.644.2★1,321 rev

Multiwins 130 Pcs Candle Wicks for Candle Making Kit: 100 Cotton & 30 Wood Wicks with Complete Tool Set (Wick Holders Wick Stickers Candle Tabs Tweezers Pen) for Soy Beeswax DIY Candles

multiwins$10.474.7★531 rev

Visgaler 150 Pcs Thickned Wooden Candle Wicks. 5.1 X 0.5 X 0.06 Inch Upgrade Crackling Wooden Wicks Long Lasting Smokeless Wood Wicks with Iron Standers Wick Stickers and Warning Labels- 50 Sets

Visgaler$9.494.1★1,059 rev

Newest

by launch date

Cherry Wood Candle Wicks Set - Long Lasting Flame 120 PCS

FCVEIDO$8.4715 rev

3mo ago

Cherry Wood Candle Wicks - 100 PCS

FCVEIDO$8.8566 rev

4mo ago

Woosuke 140 Pcs Wooden Candle Wicks Kit Includes 50 Wood Wicks (5.1 x 0.5in) 50 Iron Stands and 50 Wick Stickers Naturally Smokeless Candle Cores for DIY Candle Making

Woosuke$6.9938 rev

4mo ago

Foton Wooden Pearled Candle Wicks - 15 Pack All-Natural Crackling Wood Wicks for Candles 20 Hour Burn Time - Refillable Candle Making Supplies

Foton$9.9823 rev

7mo ago

Multiwins 130 Pcs Candle Wicks for Candle Making Kit: 100 Cotton & 30 Wood Wicks with Complete Tool Set (Wick Holders Wick Stickers Candle Tabs Tweezers Pen) for Soy Beeswax DIY Candles

multiwins$10.47531 rev

9mo ago

What buyers say about wood wicks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good quality”

Ease Of Use11%

“Ease of use”

Value For Money10%

“Good price”

Smell9%

“Love the smell”

Advertised Vs Actual Product7%

“Better than expected”

Wood Quality6%

“Wood Wicks”

Fire Resistance4%

“Super easy to use and burns evenly and efficiently”

Durability3%

“The wicks are extremely durable”

Efficiency3%

“Better than I specter work perfectly”

Assembly/Installation2%

“Easy assembly”

What buyers complain about

Flammable16%

“They burn”

Wood Quality10%

“Wood is thinner than i expected”

Thickness9%

“They arent thick”

Functionality-Overall8%

“Doesn't work well”

Natural Resource Wastage5%

“Waste”

Quality-Overall5%

“Awful quality”

Value For Money4%

“Nasty save your money”

Noise Level4%

“it's more of a sputtering sound”

Instructions/User Manual/Troubleshooting2%

“Followed all the directions and they didn't work”

Heating2%

“they burned hotter”

Top return reasons

Functionality-Overall16%

Wood Quality11%

Flammable11%

Size-Overall11%

Smell7%

Advertised Vs Actual Product7%

Defective Material/Parts7%

Value For Money7%

Quality-Overall6%

Thin5%

Common questions

Is wood wicks profitable to sell on Amazon United States?: The niche generates $261K/yr across 27 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Worth a look (56/100).
How competitive is the wood wicks niche?: 21 brands and 27 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in wood wicks?: Top complaints mined from reviews: Flammable, Wood Quality, Thickness. The return rate is 1.3%.
When does demand for wood wicks peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the wood wicks niche?: Listings span $6.99–$18.50; the average listing price is $10.85 (sweet spot $15–$100). The average incumbent carries 431 reviews — the moat a new listing must climb.