Wood Wicks

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months

388K

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

2.3%

Market size, estimated

$90Ka year

Peak month

December3.1× the quietest month

Top search term

wood wicks67K searches a year

Listings sell for $10.32 on average, from $7.12 to $16.18. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $10.32 that is $8K to $10K a year per listing.

Average price

$10.32under the $15 to $100 sweet spot

Price range

$7.12–$16.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$8K–$10K

Returns

1.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #78 within Candle Making. It carries 417 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#78in Candle Making

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

417per listing

Listings tracked

27

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months