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Wood Plaque

Maybe

The top 5 products take only 23% of clicks. But buyers convert on only 1.4% of searches, so Wood Plaque is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 4,656 Arts, Crafts & Sewing niches · +7 vs the category median of 46
Market size
$74K/yr297K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
23%top-5 click share · 40 brands · 45 sellers

Flapen Score

Wood Plaque against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Wood Plaque is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Plaque market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Plaque 297K times last year and spent an estimated $74K. The top 5 brands take 60% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
1.4%
Market size, estimated
$74Ka year
Peak month
November1.3× the quietest month
Top search term
wood plaque71K searches a year

02 · Price

A sale here is worth $18.30.

Listings sell for $18.30 on average, from $7.04 to $52.53. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $18.30 that is $0 to $2K a year per listing.

Average price
$18.30inside the $15 to $100 sweet spot
Price range
$7.04–$52.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #2,654 within Woodcrafts. It carries 247 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
85%
Out of stock, average day
7.3%
Average rank
#2,654in Woodcrafts
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
247per listing
Listings tracked
80

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Wood Plaque products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

40 rising

Sellers

45

Top-5 brand share

60%

Top 20: 89%

Top-5 click share

23%

Top 20: 57%

Open market

34%

  • Brand 115%
  • Brand 213%
  • Brand 312%
  • Brand 412%
  • Brand 58%
  • Brand 66%

Demand

Wood Plaque search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Wood Plaque search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood plaque71K/yr
  • wooden plaque29K/yr
  • wood plaques for crafts31K/yr
  • wooden plaques29K/yr
  • wooden plaques for crafts29K/yr
  • unfinished wood plaque15K/yr
  • wood plaques14K/yr
  • blank plaque12K/yr
  • wood plaque blank11K/yr
  • wooden plaque blank8K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Plaque

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Wood Quality”
3.1%of orders come back
“would not recommend this wood”
A buyer, on “Wood Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wood Plaque questions

Answered from the same tracked data.