Skip to content

Wood Paint for Crafts

Fail

Shoppers spend an estimated $60K a year here, so Wood Paint for Crafts is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$60K/yr71K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
43%top-5 click share · 16 brands · 77 sellers

Flapen Score

Wood Paint for Crafts against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Wood Paint for Crafts is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Paint for Crafts market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Paint for Crafts 71K times last year and spent an estimated $60K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
6.4%
Market size, estimated
$60Ka year
Peak month
November2.1× the quietest month
Top search term
wood paint for crafts31K searches a year

02 · Price

A sale here is worth $13.24.

Listings sell for $13.24 on average, from $0.61 to $35.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.24 that is $1K to $3K a year per listing.

Average price
$13.24under the $15 to $100 sweet spot
Price range
$0.61–$35.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Painting. It carries 12,245 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#51in Painting
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
12,245per listing
Listings tracked
31

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Wood Paint for Crafts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

77

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

43%

Top 20: 90%

Open market

18%

  • Brand 133%
  • Brand 213%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 64%

Demand

Wood Paint for Crafts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Wood Paint for Crafts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood paint for crafts31K/yr
  • paint for wood crafts16K/yr
  • craft paint for wood14K/yr
  • wood craft paint6K/yr
  • best paint for wood crafts5K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Paint for Crafts

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Color”
15%of negative reviews mention “Color”
1.4%of orders come back
“Colors are not correct”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wood Paint for Crafts questions

Answered from the same tracked data.