Wood Paint
MaybeAn estimated 1.5% of orders come back. But shoppers spend an estimated $91K a year here, so Wood Paint is a Maybe.
- Flapen Score
- 55 / 100Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 4655
- Market size
- $91K/yr246K searches / yr
- 90-day growth
- +9.3%search demand this quarter
- Competition
- 31%top-5 click share · 24 brands · 99 sellers
Flapen Score
Wood Paint against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Wood Paint is stronger. Inside it, weaker.
Market
The Wood Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Wood Paint 246K times last year and spent an estimated $91K. The top 5 brands take 53% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.
- Searches, last 12 months
- 246K
- Growth, 90 days vs prior 90
- +9.3%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $91Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- wood paint172K searches a year
02 · Price
A sale here is worth $18.66.
Listings sell for $18.66 on average, from $0.61 to $59.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $18.66 that is $0 to $2K a year per listing.
- Average price
- $18.66inside the $15 to $100 sweet spot
- Price range
- $0.61–$59.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Painting. It carries 7,445 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #17in Painting
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 7,445per listing
- Listings tracked
- 58
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Wood Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Varathane Premium Fast Dry Wood Stain | 1 Hour Dry Time | 1 Coat Color | Interior Wood Stain | Furniture Cabinets Doors Trim | Half Pint | Dark Walnut
- Price
- $8.56
- Rating
- 4.6/5
- Reviews
- 2,317
- Age
- 11y ago

Rust-Oleum 1974730 Painters Touch Enamel Latex Paint Half Pint Semi-Gloss Black 8 Fl Oz (Pack of 1)
- Price
- $9.13
- Rating
- 4.5/5
- Reviews
- 31,264
- Age
- 19y ago

TMOL Acrylic Paint Set 24 Colors (2 oz/Bottle) with 12 Art Brushes Art Supplies for Painting Canvas Wood Ceramic & Fabric Rich Pigments Lasting Quality for Beginners Students & Professional Artist
- Price
- $15.10
- Rating
- 4.4/5
- Reviews
- 6,697
- Age
- 1y ago

Furniture Clinic Wood Stain | Dark Oak | Water Based | Fast Drying Low Odor & Non-Toxic | for Indoor & Outdoor Furniture and More | Multiple Finishes | (8.5oz / 250ml)
- Price
- $11.62
- Rating
- 4.3/5
- Reviews
- 12,242
- Age
- 5y ago

Rust-Oleum 1993502 Painters Touch Ultra Cover Multi-Purpose Brush-On Paint 1 Quart Semi-Gloss White
- Price
- $16.68
- Rating
- 4.5/5
- Reviews
- 31,264
- Age
- 18y ago
Trending
estimated 90-day click momentum
ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies
- Price
- $10.22
- Rating
- 4.5/5
- Reviews
- 12,126
- Age
- 6mo ago

Wood Paint for Furniture Durable Cabinet Countertop Paint Easy Application for DIY Projects Wood Metal Home Decor and More (16OZ Cream White with Tools)
- Price
- $15.04
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago

Shuttle Art Acrylic Paint Set 16 x12ml Tubes Artist Quality Non Toxic Rich Pigments Colors Great for Kids Adults Professional Painting on Canvas Wood Clay Fabric Ceramic Crafts
- Price
- $7.22
- Rating
- 4.7/5
- Reviews
- 10,051
- Age
- 9y ago

Country Chic All-in-One Chalk Paint for Furniture Cabinets Home Decor Eco-Friendly Matte Finish Built-In Primer & Top Coat for Wood Metal - Secret Garden (Green) - 4 oz (118 ml)
- Price
- $16.43
- Rating
- 4.5/5
- Reviews
- 16,967
- Age
- 6y ago

Apple Barrel Acrylic Paint in Assorted Colors (2 Ounce) 20504 Black
- Price
- $0.61
- Rating
- 4.7/5
- Reviews
- 45,301
- Age
- 18y ago
Newest
by launch date
ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies
- Price
- $10.22
- Rating
- 4.5/5
- Reviews
- 12,126
- Age
- 6mo ago

Wood Paint for Furniture Durable Cabinet Countertop Paint Easy Application for DIY Projects Wood Metal Home Decor and More (16OZ Cream White with Tools)
- Price
- $15.04
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago

Boncart Water-Based Wood Stain 8.45FL.OZ/250mL Stain for Wood Suitable for Staining Indoor and Outdoor Wooden Items and Furniture Non-Toxic Multiple Finishes (Teak)
- Price
- $11.15
- Rating
- 4.4/5
- Reviews
- 217
- Age
- 1y ago

Retique It New and Improved Formula Liquid Wood Coatings - Stainable Primer - Paint It Then Stain it (Dark Wood Large)
- Price
- $54.05
- Rating
- 3.9/5
- Reviews
- 324
- Age
- 1y ago

Anirun White Paint Touch-Up Paint for Furniture Cabinets Wood No Sanding Fast Drying Water Based Multi Surface 6.35 oz
- Price
- $13.98
- Rating
- 4.1/5
- Reviews
- 724
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
24 falling
Sellers
99
Est. top-5 brand share
53%
Top 20: 98%
Est. top-5 click share
31%
Top 20: 68%
Open market
40%
- Rust-Oleum17%
- Jungarian11%
- DWIL10%
- Varathane9%
- Shuttle Art7%
- Retique It6%
Demand
Wood Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Wood Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wood paint172K/yr
- paint for wood45K/yr
- pintura para puertas de madera6K/yr
- paint wood5K/yr
- pintura de madera4K/yr
- table paint4K/yr
- desk paint4K/yr
- table paint for wood4K/yr
- furniture paint kit3K/yr
Reviews and returns
What reviews say buyers love and hate about Wood Paint
We read the reviews and the return reasons for every product selling here.
“Hard to paint with”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wood Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









