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Wood Paint

Maybe

An estimated 1.5% of orders come back. But shoppers spend an estimated $91K a year here, so Wood Paint is a Maybe.

Flapen Score
55
55 / 100
Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 46
Market size
$91K/yr246K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
31%top-5 click share · 24 brands · 99 sellers

Flapen Score

Wood Paint against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Wood Paint is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Paint 246K times last year and spent an estimated $91K. The top 5 brands take 53% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
2.0%
Market size, estimated
$91Ka year
Peak month
August1.4× the quietest month
Top search term
wood paint172K searches a year

02 · Price

A sale here is worth $18.66.

Listings sell for $18.66 on average, from $0.61 to $59.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $18.66 that is $0 to $2K a year per listing.

Average price
$18.66inside the $15 to $100 sweet spot
Price range
$0.61–$59.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Painting. It carries 7,445 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Painting
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
7,445per listing
Listings tracked
58

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Wood Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

$0$3K$5K$8K$11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

99

Est. top-5 brand share

53%

Top 20: 98%

Est. top-5 click share

31%

Top 20: 68%

Open market

40%

  • Rust-Oleum17%
  • Jungarian11%
  • DWIL10%
  • Varathane9%
  • Shuttle Art7%
  • Retique It6%

Demand

Wood Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wood Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wood paint172K/yr
  • paint for wood45K/yr
  • pintura para puertas de madera6K/yr
  • paint wood5K/yr
  • pintura de madera4K/yr
  • table paint4K/yr
  • desk paint4K/yr
  • table paint for wood4K/yr
  • furniture paint kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Paint

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”
16%of negative reviews mention “Paint Quality”
1.5%of orders come back
“Hard to paint with”
A buyer, on “Paint Quality”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wood Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data