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Wood Burning Stencils

Maybe

The top 5 brands take only 45% of clicks. But demand is soft, at -27.9% this quarter, so Wood Burning Stencils is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 4,656 Arts, Crafts & Sewing niches · +7 vs the category median of 46
Market size
$100K/yr281K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
39%top-5 click share · 31 brands · 35 sellers

Flapen Score

Wood Burning Stencils against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Wood Burning Stencils is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Burning Stencils market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Burning Stencils 281K times last year and spent an estimated $100K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
281K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
2.4%
Market size, estimated
$100Ka year
Peak month
December2.9× the quietest month
Top search term
wood burning stencils154K searches a year

02 · Price

A sale here is worth $15.15.

Listings sell for $15.15 on average, from $7.23 to $47.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.15 that is $2K to $4K a year per listing.

Average price
$15.15inside the $15 to $100 sweet spot
Price range
$7.23–$47.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #443 within Drawing. It carries 900 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#443in Drawing
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
900per listing
Listings tracked
43

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Wood Burning Stencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

35

Top-5 brand share

45%

Top 20: 87%

Top-5 click share

39%

Top 20: 79%

Open market

48%

  • Brand 112%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Wood Burning Stencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Wood Burning Stencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood burning stencils154K/yr
  • stencils for wood burning40K/yr
  • wood burning stencils reusable12K/yr
  • hat stencils for burning hats5K/yr
  • woodburning stencils reusable5K/yr
  • hat burning stencils10K/yr
  • scorch paint stencils for wood burning7K/yr
  • pyrography stencils8K/yr
  • wood burning stencil10K/yr
  • wood burning templates6K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Burning Stencils

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Functionality-Overall”
1.3%of orders come back
“This item did not work as expected”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wood Burning Stencils questions

Answered from the same tracked data.