Wonder Under
FailThe top 5 brands take 100% of clicks, so Wonder Under is a Fail.
- Flapen Score
- 42 / 100Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 4642
- Market size
- $139K/yr141K searches / yr
- 90-day growth
- +48.1%search demand this quarter
- Competition
- 90%top-5 click share · 4 brands · 33 sellers
Flapen Score
Wonder Under against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Wonder Under is stronger. Inside it, weaker.
Market
The Wonder Under market on Amazon at a glance
Shoppers on Amazon United States searched for Wonder Under 141K times last year and spent an estimated $139K. All 4 brands take every click. Demand peaks in Jan–Feb–Mar–Aug. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +48.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- +48.1%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $139Ka year
- Peak month
- January4.8× the quietest month
- Top search term
- heat and bond lite45K searches a year
02 · Price
A sale here is worth $33.05.
Listings sell for $33.05 on average, from $4.16 to $123.07. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At $33.05 that is $83K to $99K a year per listing.
- Average price
- $33.05inside the $15 to $100 sweet spot
- Price range
- $4.16–$123.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $83K–$99K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Adhesives. It carries 1,574 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #66in Adhesives
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 1,574per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Wonder Under products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Brand 186%
- Brand 27%
- Brand 34%
- Brand 43%
- Open — no brand owns it (0%)
Demand
Wonder Under search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Aug · busiest ÷ quietest = 4.8×
Search terms
Top Wonder Under search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heat and bond lite45K/yr
- heat n bond lite35K/yr
- wonder under22K/yr
- heatnbond lite8K/yr
- heat and bond lite for applique10K/yr
- pellon wonder under5K/yr
- heat bond lite5K/yr
- heatnbond lite iron-on adhesive4K/yr
- heat n bond lite sewable3K/yr
- heat and bond light4K/yr
Reviews and returns
What reviews say buyers love and hate about Wonder Under
We read the reviews and the return reasons for every product selling here.
“Didnt work as expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wonder Under questions
Answered from the same tracked data.









