Is witch party favors profitable to sell on Amazon United States?

The niche generates $72K/yr across 30 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -60.5%. Flapen's verdict: Skip it (48/100).

How competitive is the witch party favors niche?

24 brands and 39 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in witch party favors?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Instructions/User Manual/Troubleshooting. The return rate is 2.4%.

What does it cost to enter the witch party favors niche?

Listings span $7.27–$34.55; the average listing price is $14.59 (sweet spot $15–$100). The average incumbent carries 79 reviews — the moat a new listing must climb.

witch party favors

Skip it

Soft demand (-60.5% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible78.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Great59%

top-5 brand share — no brand owns this niche

Avg price

Good$14.59

avg listing price — sweet spot $15–$100

Price range

Good$7.27–$34.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$72K

$72K/yr · 87K searches

Growth

Bad-60.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, witch party favors is a $72K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 48/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

witch party favors market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $44K–$58K; units × avg price
Conversion rate: 5.7%
Avg BSR: #1,015
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 13.8%
Avg brand age: 18 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

50%

Top 20: 90%

Open market

34%

Innovative Designs19%
Wicked14%
Ferreve10%
VioraWhite8%
MinFyberd7%
Juexica7%

Demand

Weekly Amazon search volume, last 34 weeks — -60.5% search growth over the last 90 days.

Open Trend

Top witch party favors search terms

wicked crafts23K/yr -60.8%3.7% conv.
wicked craft12K/yr -53.8%2.3% conv.
wicked crafts for kids6K/yr +21.5%4.0% conv.
wicked arts and crafts11K/yr -62.2%3.5% conv.
wicked crafts for girls9K/yr -81.9%1.6% conv.
wicked crochet5K/yr -57.7%4.7% conv.
wicked crochet kit9K/yr -80.3%9.4% conv.
woobles wicked4K/yr -66.8%2.2% conv.
wicked woobles4K/yr -72.1%0.9% conv.
woobles crochet kit wicked2K/yr -75.0%0.0% conv.

All search terms

Top witch party favors products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Innovative Designs Wicked Crochet Kit for Beginners DIY Crochet Kits for Adults Teens Kids Instruction Manual Elphaba and Glinda

Innovative Designs$14.734.3★40 rev

Universal Wicked Activity Tote - Kids Arts & Crafts Set with Fabric Characters Stickers Crown & Dress-Up Activities Portable Craft Kit Ages 3+

Wicked$23.444.8★42 rev

Ferreve 24 Sets Pink and Green Party Favors Witch Bead Bracelets Friendship Crafts Kit for Witch Princess Birthday Party Activities Jewelry Making Gifts

Ferreve$15.114.6★19 rev

VioraWhite 24 Set Paint Your Own Witch Princess Party Favors Pink and Green Party Supplies Witch Hats Princess Crowns DIY Wood Painting Craft Kit Color Your Own Arts Crafts Kit for Birthday Gift

VioraWhite$20.494.4★16 rev

MinFyberd Witch Giant Coloring Poster Large Castle Coloring Sheet Big Pink Goes Good with Green Themed Color Tablecloth Book Page for Halloween Witches Crafts Supplies Home Activities

MinFyberd$8.745.0★7 rev

Newest

by launch date

Wicked Girls Short Sleeve T-Shirt and Shorts Set for Big Kids

Wicked$19.5315 rev

5mo ago

Wicked Snow Globe Kit DIY Snow Globe Includes 2 Globes Glitter Sequins Stickers - Elphaba and Glinda

Innovative Designs$15.1417 rev

7mo ago

Innovative Designs Wicked Crochet Kit for Beginners DIY Crochet Kits for Adults Teens Kids Instruction Manual Elphaba and Glinda

Innovative Designs$14.7340 rev

8mo ago

NEGEKFKX Witch Diamond Art Kits for Adults Beginners Princess Diamond Painting Kits for Adults 5D Full Drill DIY Diamond Dot Gem Art Kit Wall Home Decor Arts Craft 12x16 inch

NEGEKFKX$7.44299 rev

8mo ago

Universal Wicked Activity Tote - Kids Arts & Crafts Set with Fabric Characters Stickers Crown & Dress-Up Activities Portable Craft Kit Ages 3+

Wicked$23.4442 rev

10mo ago

What buyers say about witch party favors

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose18%

“Cute gift”

Quality-Overall16%

“seems well made”

Fun/Entertainment Experience10%

“Super fun project for kids and so cute”

Advertised Vs Actual Product8%

“As described”

Value For Money6%

“Worth it”

Durability6%

“Very durable”

Color5%

“The colors are perfect”

Size-Overall5%

“Beautiful, long enough to hang from the ceiling”

Brightness/Shine/Glow2%

“They were bright and really cute”

Paint Quality2%

“Diamond painting”

What buyers complain about

Size-Overall25%

“Small in size”

Ease Of Use9%

“and difficult to hold”

Instructions/User Manual/Troubleshooting9%

“put it away because it was too complex to follow the poorly written”

Value For Money8%

“Expensive for how much you get”

Hard Feel5%

“Difficult”

Durability4%

“Falls apart easily”

Adhesion/Stickiness4%

“The adhesive wasnt great”

Strength3%

“A little bit flimsy”

Quality-Overall3%

“cheaply made”

Gifting Purpose2%

“Its a gift so unsure how well it will stay on”

Top return reasons

Size-Overall39%

Wrist Fit14%

Advertised Vs Actual Product11%

Value For Money7%

Color6%

Quality-Overall5%

Adhesion/Stickiness2%

Defective Material/Parts2%

Instructions/User Manual/Troubleshooting2%

Sharpness1%

Common questions

Is witch party favors profitable to sell on Amazon United States?: The niche generates $72K/yr across 30 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -60.5%. Flapen's verdict: Skip it (48/100).
How competitive is the witch party favors niche?: 24 brands and 39 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in witch party favors?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Instructions/User Manual/Troubleshooting. The return rate is 2.4%.
What does it cost to enter the witch party favors niche?: Listings span $7.27–$34.55; the average listing price is $14.59 (sweet spot $15–$100). The average incumbent carries 79 reviews — the moat a new listing must climb.