wire
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 2.0M searches
Price range
Great$4.20–$64.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$13.82avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,869.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, wire is a $1.3M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
wire market data
- Units sold / yr
- 80K–100K
- avg 3,000–4,000/product
- Revenue / yr
- $1.1M–$1.4M
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #267
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.3%
- Avg brand age
- 48 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
62
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
47%
Top 20: 81%
Open market
33%
- Tenn Well31%
- VIABRICO11%
- Hillman11%
- energeaster5%
- TUOFENG5%
- ouwinway5%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — -2.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top wire search terms
- wire735K/yr
- craft wire190K/yr
- electrical wire204K/yr
- automotive wire144K/yr
- electric wire90K/yr
- metal wire76K/yr
- wires74K/yr
- steel wire61K/yr
- aluminum wire57K/yr
- wire for crafts52K/yr
Top wire products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tenn Well 18 Gauge Aluminum Craft Wire 165 Feet 1mm Bendable Metal(Silver)
Tenn Well$7.964.7★1,082 rev
Hillman Hobby Steel Wire 20 Gauge x 175ft 1 Roll Silver
Hillman$7.424.6★3,977 rev
Tenn Well 9 Gauge Aluminum Craft Wire 50 Feet 3mm Bendable Armature Wire
Tenn Well$10.494.7★1,222 rev
VIABRICO 16 Gauge Wire 16AWG Automotive Wire Electrical Wire 100FT 2 Conductor Red Black 12V/24V DC Cable LED Strips Extension for Light RC Car Speaker
VIABRICO$14.094.7★2,835 rev
SciWil 20 Gauge Craft Wire 164FT Galvanized Steel Wire Roll
SciWil$4.824.8★240 rev
Newest
by launch date
FIVEIZERO 14 Gauge Wire Aluminum Craft Wire 164ft Sliver Jewelry Wire
FIVEIZERO$10.04104 rev
26 Gauge Tarnish Resistant Copper Wire 328ft for Jewelry WireSilvery
GAQWOK$5.94155 rev
SciWil 20 Gauge Craft Wire 164FT Galvanized Steel Wire Roll
SciWil$4.82240 rev
Energeaster 100FT 16AWG 16 Gauge Red Black Hookup Electrical Wire
energeaster$11.62170 rev
LUSTEMBER Fishing Wire 1640 ft Clear Fishing Line Strong Invisible String for Hanging Decorations Balloons Crafts Jewelry Making Beading Bracelets and Necklaces
LUSTEMBER$7.91635 rev
Trending
90-day click momentumFIVEIZERO 14 Gauge Wire Aluminum Craft Wire 164ft Sliver Jewelry Wire
FIVEIZERO$10.044.5★
LUSTEMBER Fishing Wire 1640 ft Clear Fishing Line Strong Invisible String for Hanging Decorations Balloons Crafts Jewelry Making Beading Bracelets and Necklaces
LUSTEMBER$7.914.8★
26 Gauge Tarnish Resistant Copper Wire 328ft for Jewelry WireSilvery
GAQWOK$5.944.6★
Aluminum Craft Wire 33 Feet Bendable for Jewelry Making Sculpting Floral Wreath Crafting Wire Wrapping Beading Wire Christmas Ornaments (Silver 18 Gauge)
krastmon$4.204.6★
Energeaster 100FT 16AWG 16 Gauge Red Black Hookup Electrical Wire
energeaster$11.624.7★
What buyers say about wire
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Exactly what I needed”
“Definitely affordable”
“Easy To Use”
“Works great for my project”
“vibrant colors”
“The wire is strong”
“The insulation feels durable”
“Perfect thickness for wire wrapping jewelry”
“Perfect size”
What buyers complain about
“Very weak”
“thicker than i expected”
“Way too small”
“Inferior quality”
“not as advertised”
“breaks too easily”
“hard to use”
“I wish there was more red and black wires”
“I wish the jacket was just a little more flexible”
“Upon stripping more of the cable it would just break apart, really terrible materials and durability”
Top return reasons
Common questions
- Is wire profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 36 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (59/100).
- How competitive is the wire niche?
- 24 brands and 62 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in wire?
- Top complaints mined from reviews: Strength, Thickness, Size-Overall. The return rate is 1.3%.
- When does demand for wire peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the wire niche?
- Listings span $4.20–$64.81; the average listing price is $13.82 (sweet spot $15–$100). The average incumbent carries 1,870 reviews — the moat a new listing must climb.