Wire

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $435K a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-12.4%

Conversion, latest week

1.8%

Market size, estimated

$435Ka year

Peak month

November1.3× the quietest month

Top search term

wire728K searches a year

Listings sell for $12.27 on average, from $4.28 to $37.90. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $12.27 that is $37K to $49K a year per listing.

Average price

$12.27under the $15 to $100 sweet spot

Price range

$4.28–$37.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

$37K–$49K

Returns

1.3%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #328 within Wire. It carries 1,913 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#328in Wire

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

1,913per listing

Listings tracked

31

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months