wink of stella
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Price range
Great$6.68–$40.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good743.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 36K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wink of stella is a $47K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
wink of stella market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $56K–$70K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #718
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 6.6%
- Avg brand age
- 46 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Kuretake59%
- Zig30%
- Bluenido9%
- BEMLP2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.2×
Top wink of stella search terms
- wink of stella glitter brush pens17K/yr
- wink of stella16K/yr
- wink of stella clear glitter pen3K/yr
Top wink of stella products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zig Wink of Stella Glitter Brush Marker Pen 999 Clear
Zig$7.014.2★1,091 rev
Kuretake ZIG Wink of Stella Brush II Glitter Clear & 2 Refills Shimmer and Sparkle pens for Card Making Craft Made in Japan
Kuretake$13.444.6★1,265 rev
Kuretake ZIG WINK OF STELLA BRUSH II Glitter Clear 3 pcs set Flexible Brush Tip Archival Quality No mess Photo-Safe Acid Free Lightfast Odourless Xylene Free Made in Japan
Kuretake$14.964.6★1,265 rev
Girls Pajamas Unicorn Pegasus Lips 2 Piece 100% Super Soft Cotton Pink 6 Years
Bluenido$24.954.7★1,347 rev
Zig Wink of Stella Brush (No010 Glitter Black) & (No101 Glitter Gold) & (No999 Glitter Clear) Color 3pcs -Value Set
Kuretake$17.134.6★470 rev
Newest
by launch date
Kuretake Wink of Stella Blush II GL.Pink
Kuretake$7.1321 rev
Kuretake Wink of Stella Blush II GL.Gold
Kuretake$6.6835 rev
Kuretake Wink of Stella Blush II GL.Violet
Kuretake$6.897 rev
Kuretake ZIG Wink of Stella Brush II Glitter Clear & 2 Refills Shimmer and Sparkle pens for Card Making Craft Made in Japan
Kuretake$13.441,265 rev
ZIG Wink of Stella Glitter Brush Marker Pen 999 Clear
Kuretake$7.8786 rev
Trending
90-day click momentumGirls Pajamas Unicorn Pegasus Lips 2 Piece 100% Super Soft Cotton Pink 6 Years
Bluenido$24.954.7★
Girls Pajamas Unicorn Pegasus Lips 2 Piece 100% Super Soft Cotton Pink 4 Years
Bluenido$24.954.7★
Kuretake Zig Wink of Stella Brush II Glitter Clear Shimmer and Sparkle color brush tip pen for Card Making Craft Drawing Made in Japan
Kuretake$7.804.6★
Kuretake Wink of Stella Blush II GL.Violet
Kuretake$6.894.8★
Kuretake Wink of Stella Blush II GL.Pink
Kuretake$7.134.8★
What buyers say about wink of stella
What buyers praise and complain about, mined from review topics.What buyers love
“Sparkles”
“Easy to use”
“Awesome set at an amazing price”
“Excellent product have been purchasing for several years”
“Beautiful color”
“Just what I needed for card making”
“Perfect for adding some juugghh to my paper crafting projects”
“Just adds a special touch”
“Dried quickly lasts over two months so far”
“Once going it just flows so nicely”
What buyers complain about
“Garbage item”
“Did not work”
“No glitter coming out”
“This leaks everywhere”
“did not come with instructions”
“Unusable”
“The ink came out black not clear”
“doesn't last long”
“The price was more expensive when I purchased that original one”
“the gold paint is actually a mustard color”
Top return reasons
Common questions
- Is wink of stella profitable to sell on Amazon United States?
- The niche generates $47K/yr across 15 tracked products. 90-day search growth is -15.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the wink of stella niche?
- 4 brands and 33 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wink of stella?
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Brightness/Shine/Glow. The return rate is 0.9%.
- When does demand for wink of stella peak?
- Demand peaks in Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the wink of stella niche?
- Listings span $6.68–$40.70; the average listing price is $14.05 (sweet spot $15–$100). The average incumbent carries 744 reviews — the moat a new listing must climb.