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Window Paint

Maybe

Products sell for $20.20 on average, inside the sweet spot. But demand is soft, at -3.7% this quarter, so Window Paint is a Maybe.

Flapen Score
55
55 / 100
Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 46
Market size
$281K/yr278K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
44%top-5 click share · 18 brands · 33 sellers

Flapen Score

Window Paint against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Window Paint is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Window Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Window Paint 278K times last year and spent an estimated $281K. The top 5 brands take 77% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $281K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
5.0%
Market size, estimated
$281Ka year
Peak month
August4.7× the quietest month
Top search term
window paint121K searches a year

02 · Price

A sale here is worth $20.20.

Listings sell for $20.20 on average, from $4.26 to $57.77. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $20.20 that is $10K to $15K a year per listing.

Average price
$20.20inside the $15 to $100 sweet spot
Price range
$4.26–$57.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #216 within Drawing. It carries 2,493 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#216in Drawing
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,493per listing
Listings tracked
33

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
53 months

Products

Top Window Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

33

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

20%

  • Brand 135%
  • Brand 218%
  • Brand 313%
  • Brand 46%
  • Brand 55%
  • Brand 63%

Demand

Window Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Window Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • window paint121K/yr
  • window paint markers51K/yr
  • gotideal liquid chalk markers39K/yr
  • window paint for glass washable36K/yr
  • window paint for glass14K/yr
  • washable window paint8K/yr
  • gotideal3K/yr
  • window paint pens4K/yr
  • window paint markers for glass washable2K/yr
  • best paint for window painting681/yr

Reviews and returns

What reviews say buyers love and hate about Window Paint

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”
9%of negative reviews mention “Functionality-Overall”
1.7%of orders come back
“do not work well”
A buyer, on “Functionality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Window Paint questions

Answered from the same tracked data.