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wick stickers

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 14Conversion 97Competition 17Returns 98Price range 33Avg price 24Brand share 5Review moat 32Quality gap 23

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible15.9%

search→purchase rate — share of searches ending in a sale

Price range

Okay$4.00–$20.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,340.92

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.59

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$77K

$77K/yr · 57K searches

Competition

Bad79%

top-5 click share — a locked-up shelf

Growth

Bad-22.0%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, wick stickers is a $77K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

wick stickers market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
$69K–$86K
units × avg price
Conversion rate
15.9%
Avg BSR
#95
Page quality
0%
Prime
100%
Sponsored
69%
Out of stock
0.0%
Avg brand age
38 months
Avg seller age
187 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Aubeco66%
  • HANWER20%
  • SANNIX5%
  • ZNBSIXP5%
  • BEADNOVA2%
  • Generic2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.0% search growth over the last 90 days.
2K1KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top wick stickers search terms

  • wick stickers22K/yr
  • candle wick stickers21K/yr
  • wick stickers for candle making14K/yr
All search terms

Top wick stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$15K30%$23K40%$31K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about wick stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Great quality”

Adhesion/Stickiness23%

“They have a strong adhesive that keeps the wick securely in place”

Ease Of Use12%

“Easy to use”

Value For Money12%

“Great and affordable”

Efficiency9%

“Work great”

Ease Of Cleaning5%

“Simple, reliable, and a must have for clean, professional results”

Size-Overall3%

“These are the perfect size”

Advertised Vs Actual Product3%

“It's exactly what I needed”

Fire Resistance2%

“Wonderful for candle making”

Assembly/Installation2%

“It can makes them easier to set in place”

What buyers complain about

Adhesion/Stickiness57%

“They dont stick”

Ease Of Use14%

“was inconvenient to do”

Advertised Vs Actual Product14%

“Not at all what was advertised”

Thickness5%

“They are very thin”

Top return reasons

Adhesion/Stickiness35%
Value For Money16%
Size-Overall16%
Advertised Vs Actual Product8%
Defective Material/Parts4%
Quality-Overall4%
Thin4%
Display-Overall2%
Measurement/Reading Accuracy2%
Smell2%

Common questions

Is wick stickers profitable to sell on Amazon United States?
The niche generates $77K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Skip it (34/100).
How competitive is the wick stickers niche?
6 brands and 8 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in wick stickers?
Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Advertised Vs Actual Product. The return rate is 0.4%.
When does demand for wick stickers peak?
Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the wick stickers niche?
Listings span $4.00–$20.33; the average listing price is $8.59 (sweet spot $15–$100). The average incumbent carries 3,341 reviews — the moat a new listing must climb.