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Whittling Wood

Fail

Demand is soft, at -16.1% this quarter, so Whittling Wood is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$123K/yr145K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
78%top-5 click share · 10 brands · 13 sellers

Flapen Score

Whittling Wood against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Whittling Wood is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whittling Wood market on Amazon at a glance

Shoppers on Amazon United States searched for Whittling Wood 145K times last year and spent an estimated $123K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
5.1%
Market size, estimated
$123Ka year
Peak month
December2.6× the quietest month
Top search term
whittling wood31K searches a year

02 · Price

A sale here is worth $16.64.

Listings sell for $16.64 on average, from $7.94 to $23.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $16.64 that is $4K to $8K a year per listing.

Average price
$16.64inside the $15 to $100 sweet spot
Price range
$7.94–$23.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #147 within Woodcrafts. It carries 549 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
15.0%
Average rank
#147in Woodcrafts
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
549per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Whittling Wood products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

13

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

12%

  • Brand 131%
  • Brand 219%
  • Brand 317%
  • Brand 49%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (4 brands, 12%)

Demand

Whittling Wood search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Whittling Wood search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whittling wood31K/yr
  • wood for carving30K/yr
  • wood carving blocks21K/yr
  • wood blocks for carving11K/yr
  • carving wood blocks12K/yr
  • wood carving wood9K/yr
  • wood carving blanks9K/yr
  • wood for whittling6K/yr
  • wood carvings5K/yr
  • soft wood for carving4K/yr

Reviews and returns

What reviews say buyers love and hate about Whittling Wood

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Wood Quality”
21%of negative reviews mention “Wood Quality”
1.0%of orders come back
“Wood is hard”
A buyer, on “Wood Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Whittling Wood questions

Answered from the same tracked data.