Whittling

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $206K a year.

Searches, last 12 months

170K

Growth, 90 days vs prior 90

-14.5%

Conversion, latest week

4.5%

Market size, estimated

$206Ka year

Peak month

December6.9× the quietest month

Top search term

widdle kit27K searches a year

Listings sell for $26.79 on average, from $10.14 to $59.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $26.79 that is $7K to $13K a year per listing.

Average price

$26.79inside the $15 to $100 sweet spot

Price range

$10.14–$59.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$7K–$13K

Returns

1.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #55 within Woodcrafts. It carries 501 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

10.2%

Average rank

#55in Woodcrafts

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

501per listing

Listings tracked

27

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

7Amazon's first-year sales bar

Average brand age

32 months