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Whiteboard Tape

Fail

Shoppers spend an estimated $58K a year here, so Whiteboard Tape is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$58K/yr235K searches / yr
90-day growth
+60.1%search demand this quarter
Competition
67%top-5 click share · 13 brands · 24 sellers

Flapen Score

Whiteboard Tape against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Whiteboard Tape is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whiteboard Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Whiteboard Tape 235K times last year and spent an estimated $58K. The top 5 brands take 75% of clicks. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +60.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
+60.1%
Conversion, latest week
3.2%
Market size, estimated
$58Ka year
Peak month
August3.1× the quietest month
Top search term
whiteboard tape76K searches a year

02 · Price

A sale here is worth $7.85.

Listings sell for $7.85 on average, from $4.27 to $16.95. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $7.85 that is $12K to $16K a year per listing.

Average price
$7.85under the $15 to $100 sweet spot
Price range
$4.27–$16.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$12K–$16K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,268 within Adhesives. It carries 1,321 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#1,268in Adhesives
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,321per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Whiteboard Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

24

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

20%

  • Brand 130%
  • Brand 226%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Whiteboard Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Jul, Aug · busiest ÷ quietest = 3.1×

Search terms

Top Whiteboard Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whiteboard tape76K/yr
  • white board tape48K/yr
  • white board tape line16K/yr
  • thin black tape15K/yr
  • whiteboard tape lines11K/yr
  • dry erase board tape11K/yr
  • tape for white board lines8K/yr
  • thin tape for whiteboard7K/yr
  • thin black tape for dry erase board7K/yr
  • board tape5K/yr

Reviews and returns

What reviews say buyers love and hate about Whiteboard Tape

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Adhesion/Stickiness”
38%of negative reviews mention “Adhesion/Stickiness”
1.0%of orders come back
“Terrible adhesive”
A buyer, on “Adhesion/Stickiness”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Whiteboard Tape questions

Answered from the same tracked data.