Is white yarn profitable to sell on Amazon United States?

The niche generates $696K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -32.9%. Flapen's verdict: Skip it (46/100).

How competitive is the white yarn niche?

5 brands and 45 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in white yarn?

Top complaints mined from reviews: Hard Feel, Quality-Overall, Color. The return rate is 0.9%.

When does demand for white yarn peak?

Demand peaks in Jan; the busiest month runs 2.2× the quietest.

What does it cost to enter the white yarn niche?

Listings span $3.81–$65.01; the average listing price is $21.03 (sweet spot $15–$100). The average incumbent carries 12,562 reviews — the moat a new listing must climb.

white yarn

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$21.03

avg listing price — sweet spot $15–$100

Price range

Great$3.81–$65.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$696K

$696K/yr · 699K searches

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,561.72

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-32.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, white yarn is a $696K/yr Amazon United States market (699K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

white yarn market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: $631K–$841K; units × avg price
Conversion rate: 4.7%
Avg BSR: #873
Page quality: 0%
Prime: 61%
Sponsored: 67%
Out of stock: 21.2%
Avg brand age: 47 months
Avg seller age: 115 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Red Heart58%
Loops & Threads30%
Craft Smart8%
KECHE3%
Caron2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.9% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.2×

Open Trend

Top white yarn search terms

loops and threads yarn270K/yr -37.5%0.1% conv.
white yarn157K/yr -24.0%9.9% conv.
loops and threads41K/yr -36.4%0.0% conv.
white yarn for crocheting36K/yr -23.6%8.7% conv.
cream yarn25K/yr -18.3%2.5% conv.
loops & threads yarn22K/yr -29.9%0.1% conv.
loop and threads yarn14K/yr -34.4%0.0% conv.
red heart jumbo yarn14K/yr -25.5%0.7% conv.
red heart white yarn12K/yr -22.4%18.8% conv.
super saver jumbo yarn15K/yr -47.3%0.7% conv.

All search terms

Top white yarn products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RED HEART Super Saver Yarn White

Red Heart$3.814.7★41,281 rev

Red Heart Super Saver Economy Yarn Aran

Red Heart$4.014.7★32,228 rev

Loops & Threads Charisma Yarn Soft Bulky Weight Acrylic for Quick Knitting Assorted Colors 3.5 oz. 6-Pack

Loops & Threads$25.454.5★50 rev

Red Heart Super Saver White Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet

Red Heart$11.384.7★41,281 rev

Red Heart Super Saver Jumbo Yarn White

Red Heart$7.004.7★32,958 rev

Newest

by launch date

Loops & Threads Charisma Yarn Soft Bulky Weight Acrylic for Quick Knitting Assorted Colors 3.5 oz. 6-Pack

Loops & Threads$25.4550 rev

5mo ago

Loops & Threads Fluffy Chenille Yarn Jumbo (7) 100% Polyester Soft Fuzzy Yarn for Knitting & Crochet Blankets Hats Plushies & Sweaters 23 yd / 10.58 oz Skein 6 Pack

Loops & Threads$42.9612 rev

8mo ago

Loops & Threads Soft Ombre Yarn Light (3) Polyester Acrylic Blend Soft Gradient Yarn for Knitting & Crochet Blankets Hats Shawls & Accessories 426 yd / 5.29 oz Skein 6 Pack

Loops & Threads$38.404 rev

8mo ago

Loops & Threads Autumn Facets Yarn - Medium Weight Yarn for Knitting Crochet Weaving Arts & Crafts 15 Pack

Loops & Threads$65.0117 rev

1y ago

Soft Classic Yarn by Loops & Threads - 354 Yards - Bright Red

Loops & Threads$12.5920 rev

1y ago

What buyers say about white yarn

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money15%

“Affordable price”

Color13%

“color is great”

Advertised Vs Actual Product12%

“Exactly as described”

Quality-Overall10%

“Excellent product”

Soft Feel10%

“It feels so nice in my hands”

Material Quality5%

“Decent Yarn for large projects”

Upholstery/Fabric Quality5%

“Always my favorite brand of yarn”

Ease Of Use4%

“Easy to use”

Thickness4%

“This was thick enough”

Comfort-Overall3%

“Comfortable and attractive”

What buyers complain about

Hard Feel21%

“Not soft at all”

Quality-Overall12%

“Cheap quality more like thread than yarn”

Color10%

“not the color I needed”

Thickness7%

“Yarn is very thin”

Product Condition4%

“Yarn. This item has been used”

Display Colors4%

“I am unhappy about the color it seem a bit dull ice bought pretty in pink before it was bright”

Fluffiness4%

“Very fuzzy yarn”

Assembly/Installation4%

“have found that they are tied together more than once”

Size-Overall3%

“That is WAY too big for this yarn”

Value For Money3%

“it ruined $300+ of rugs”

Top return reasons

Color38%

Material Quality12%

Thin10%

Size-Overall9%

Advertised Vs Actual Product8%