White Wrapping Paper

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.

Searches, last 12 months

272K

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

7.7%

Market size, estimated

$202Ka year

Peak month

December7.1× the quietest month

Top search term

white wrapping paper189K searches a year

Listings sell for $9.65 on average, from $6.22 to $22.24. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $9.65 that is $7K to $10K a year per listing.

Average price

$9.65under the $15 to $100 sweet spot

Price range

$6.22–$22.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$7K–$10K

Returns

2.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #152 within Paper & Paper Crafts. It carries 2,457 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#152in Paper & Paper Crafts

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

2,457per listing

Listings tracked

20

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months