white wrapping paper
Skip itSoft demand (-4.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Okay$6.22–$22.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$202K$202K/yr · 272K searches
Review moat
Okay2,457.4avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.65avg listing price — sweet spot $15–$100
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, white wrapping paper is a $202K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
white wrapping paper market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- $241K–$290K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #152
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 30 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
14
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
23%
- woric20%
- Donyang18%
- Winjeto13%
- Vanhench9%
- RUSPEPA9%
- NESCCI8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.1×
Top white wrapping paper search terms
- white wrapping paper189K/yr
- white gift wrapping paper20K/yr
- white wrapping paper roll32K/yr
- white wrapping paper for gifts8K/yr
- wrapping paper white11K/yr
- white gift wrap6K/yr
- white wedding wrapping paper3K/yr
- matte white wrapping paper3K/yr
Top white wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
woric White Wrapping Paper Roll -Mini Roll- 17 Inch X 33 Feet Wedding Wrapping Paper with Pearly Lustre for Graduation Bridal Shower Birthday Baby Shower Bouquet Wrap
woric$9.164.5★409 rev
White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies
Donyang$7.334.6★2,039 rev
All Occasion Gift Wrapping Paper White Solid Color Pearly Lustre Paper Perfect Gifts for Women Wedding Valentines Day Mothers Day Birthday Christmas DIY Bouquet Supplies- 17 inch X 120 inch
Winjeto$7.524.3★208 rev
Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB
Vanhench$9.204.7★5,921 rev
ZINTBIAL Matte White Wrapping Paper Roll with Cut Lines - Solid White Holiday Gift Wrap for Mothers Day Wedding Birthdays Bridal Shower Engagement - 17.5 in x 33 ft (48 sq. ft) Easy to Cut
ZINTBIAL$9.744.6★313 rev
Newest
by launch date
LaRibbons White Wrapping Paper Solid Color Matte Gift Paper Roll with Cut Lines - Perfect for Wedding Baby Shower Birthday Christmas Holiday 17 Inch x 33 Feet
LaRibbons$11.81323 rev
Off White Wrapping Paper 17inch x 33ft Solid Color Matte Pearly Paper Art Craft Paper Roll White Gift Flower Bouquet Wrapping Paper for Wedding Baby Shower Birthday Christmas Bridal Shower
Donyang$7.37260 rev
All Occasion Gift Wrapping Paper White Solid Color Pearly Lustre Paper Perfect Gifts for Women Wedding Valentines Day Mothers Day Birthday Christmas DIY Bouquet Supplies- 17 inch X 120 inch
Winjeto$7.52208 rev
ZINTBIAL Matte White Wrapping Paper Roll with Cut Lines - Solid White Holiday Gift Wrap for Mothers Day Wedding Birthdays Bridal Shower Engagement - 17.5 in x 33 ft (48 sq. ft) Easy to Cut
ZINTBIAL$9.74313 rev
woric White Wrapping Paper Roll -Mini Roll- 17 Inch X 33 Feet Wedding Wrapping Paper with Pearly Lustre for Graduation Bridal Shower Birthday Baby Shower Bouquet Wrap
woric$9.16409 rev
Trending
90-day click momentumLaRibbons White Wrapping Paper Solid Color Matte Gift Paper Roll with Cut Lines - Perfect for Wedding Baby Shower Birthday Christmas Holiday 17 Inch x 33 Feet
LaRibbons$11.814.7★
SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper
SMART&CASUAL$8.334.6★
FUHITIM 20 Sheets Flower Wrapping Paper -Waterproof Floral Bouquet Wrapping Paper Used for DIY Crafts Gift Packaging Florist Supplies Packaging Paper for Wedding Birthday Gift (White)
FUHITIM$6.974.7★
NESCCI White Matte Wrapping Paper Solid Color Pearly-Lustre Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)
NESCCI$10.134.4★
Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB
Vanhench$9.204.7★
What buyers say about white wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Great length thickness and quality”
“def worth it”
“Perfect fit”
“The colors are vibrant”
“It held up really well”
“As described”
“Wide Versatility in Uses”
“Very bright”
“They love to draw”
What buyers complain about
“Thick paper”
“It is an awkward size. I should have paid attention”
“Garbage”
“color is off”
“flimsy”
“Honestly its not worth the money I paid for”
“Cheap material”
“Not as shimmery as I would have liked”
“I wish the paper were more durable”
“which pretty much defeats the purpose of gift wrapping a present”
Top return reasons
Common questions
- Is white wrapping paper profitable to sell on Amazon United States?
- The niche generates $202K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the white wrapping paper niche?
- 12 brands and 14 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in white wrapping paper?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 2.5%.
- When does demand for white wrapping paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.1× the quietest.
- What does it cost to enter the white wrapping paper niche?
- Listings span $6.22–$22.24; the average listing price is $9.65 (sweet spot $15–$100). The average incumbent carries 2,457 reviews — the moat a new listing must climb.