white watercolor paint
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,263avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.82avg listing price — sweet spot $15–$100
Market size
Okay$138K$138K/yr · 99K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.60–$11.59cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, white watercolor paint is a $138K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 32/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
white watercolor paint market data
- Units sold / yr
- 10K–13K
- avg 3,000–4,000/product
- Revenue / yr
- $98K–$123K
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #613
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 25%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Dr. Ph. Martin's91%
- Holbein5%
- MEEDEN5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.6×
Top white watercolor paint search terms
- dr ph martins bleedproof white18K/yr
- white watercolor paint20K/yr
- dr martins bleed proof white watercolor paint15K/yr
- bleed proof white dr ph martin7K/yr
- bleed proof white watercolor paint15K/yr
- bleed proof white5K/yr
- white watercolor4K/yr
- dr martins bleed proof white paint3K/yr
- titanium white watercolor paint3K/yr
- ph martin bleedproof white2K/yr
Top white watercolor paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Ph. Martins Bleed Proof White Fine Art Paint 1.0 oz White 1 Jar
Dr. Ph. Martin's$11.594.8★4,578 rev
Dr. Ph. Martins Hydrus Fine Art Watercolor (12H) Watercolor Bottle 1.0 oz Titanium White 1 Bottle
Dr. Ph. Martin's$9.364.6★235 rev
Holbein Artists Watercolor 15ml Titanium White
Holbein$8.604.8★141 rev
MEEDEN Professional Artist Watercolor Paint: White - 15ml/0.5oz Water Color Tube Semi-Moist Pigment Half Pan and Empty Matching Half Pan for Artists Pros
MEEDEN$9.724.6★98 rev
Newest
by launch dateMEEDEN Professional Artist Watercolor Paint: White - 15ml/0.5oz Water Color Tube Semi-Moist Pigment Half Pan and Empty Matching Half Pan for Artists Pros
MEEDEN$9.7298 rev
Dr. Ph. Martins Hydrus Fine Art Watercolor (12H) Watercolor Bottle 1.0 oz Titanium White 1 Bottle
Dr. Ph. Martin's$9.36235 rev
Holbein Artists Watercolor 15ml Titanium White
Holbein$8.60141 rev
Dr. Ph. Martins Bleed Proof White Fine Art Paint 1.0 oz White 1 Jar
Dr. Ph. Martin's$11.594,578 rev
Trending
90-day click momentumMEEDEN Professional Artist Watercolor Paint: White - 15ml/0.5oz Water Color Tube Semi-Moist Pigment Half Pan and Empty Matching Half Pan for Artists Pros
MEEDEN$9.724.6★
Dr. Ph. Martins Hydrus Fine Art Watercolor (12H) Watercolor Bottle 1.0 oz Titanium White 1 Bottle
Dr. Ph. Martin's$9.364.6★
Holbein Artists Watercolor 15ml Titanium White
Holbein$8.604.8★
Dr. Ph. Martins Bleed Proof White Fine Art Paint 1.0 oz White 1 Jar
Dr. Ph. Martin's$11.594.8★
What buyers say about white watercolor paint
What buyers praise and complain about, mined from review topics.What buyers love
“Strong color”
“Very good quality”
“The paint worked well”
“Great value”
“Works really well”
“It distributes consistently and easily”
“As described”
“It has a thick rich consistency”
“Excellent coverage”
“It comes in a generous size”
What buyers complain about
“its a small bottle”
“Check The Cap For Leaks”
“the paint is now an almost solid block. with some liquid on top”
Top return reasons
Common questions
- Is white watercolor paint profitable to sell on Amazon United States?
- The niche generates $138K/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Skip it (32/100).
- How competitive is the white watercolor paint niche?
- 3 brands and 21 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in white watercolor paint?
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Paint Quality. The return rate is 0.3%.
- When does demand for white watercolor paint peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the white watercolor paint niche?
- Listings span $8.60–$11.59; the average listing price is $9.82 (sweet spot $15–$100). The average incumbent carries 1,263 reviews — the moat a new listing must climb.