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White Vinyl

Fail

The top 5 brands take 97% of clicks, so White Vinyl is a Fail.

Flapen Score
38
38 / 100
Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 46
Market size
$293K/yr451K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
68%top-5 click share · 7 brands · 15 sellers

Flapen Score

White Vinyl against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, White Vinyl is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Vinyl market on Amazon at a glance

Shoppers on Amazon United States searched for White Vinyl 451K times last year and spent an estimated $293K. The top 5 brands take 97% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 451K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $293K a year.

Searches, last 12 months
451K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
5.9%
Market size, estimated
$293Ka year
Peak month
May1.5× the quietest month
Top search term
white vinyl116K searches a year

02 · Price

A sale here is worth $10.96.

Listings sell for $10.96 on average, from $6.71 to $22.33. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $10.96 that is $27K to $33K a year per listing.

Average price
$10.96under the $15 to $100 sweet spot
Price range
$6.71–$22.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
$27K–$33K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #21 within Adhesives. It carries 5,284 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#21in Adhesives
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
5,284per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top White Vinyl products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

$0$29K$59K$88K$117K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

15

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

1%

  • Cricut32%
  • HTVRONT27%
  • Sooez18%
  • ORACAL10%
  • VViViD9%
  • FUNKAKA2%
  • Open — no brand owns it (1 brand, 1%)

Demand

White Vinyl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMayAug

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top White Vinyl search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white vinyl116K/yr
  • white permanent vinyl67K/yr
  • white vinyl wrap62K/yr
  • white vinyl for cricut51K/yr
  • white cricut vinyl18K/yr
  • white vinyl wrap for cars13K/yr
  • white vinyl permanent16K/yr
  • cricut white vinyl12K/yr
  • white car wrap13K/yr
  • oracle 651 permanent vinyl white11K/yr

Reviews and returns

What reviews say buyers love and hate about White Vinyl

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
20%of negative reviews mention “Adhesion/Stickiness”
2.5%of orders come back
“Poor Adhesive and Low Quality”
A buyer, on “Adhesion/Stickiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common White Vinyl questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data