white transfer paper
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Growth
Good+41.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,060.27avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.11avg listing price — sweet spot $15–$100
Price range
Okay$5.15–$18.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$77K$77K/yr · 58K searches
Competition
Bad84%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, white transfer paper is a $77K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
white transfer paper market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- $73K–$91K
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 9.1%
- Avg brand age
- 82 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
15
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
4%
- Outus27%
- MyArtscape23%
- Hlonon19%
- PSLER15%
- Ueerdand7%
- AGROKO5%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +41.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top white transfer paper search terms
- white transfer paper15K/yr
- white carbon paper for tracing11K/yr
- white carbon paper11K/yr
- white graphite transfer paper5K/yr
- white transfer paper for tracing4K/yr
- white graphite paper3K/yr
- white tracing paper4K/yr
- white carbon transfer paper3K/yr
- white transfer paper for drawing2K/yr
Top white transfer paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MyArtscape Graphite Transfer Paper 20 White Sheets - Wax Free - Erasable - Smudge-Free - Ideal for Drawing and Tracing - Premium Arts and Crafts Supplies
MyArtscape$12.453.8★661 rev
Outus 100 Sheets White Carbon Graphite Transfer Paper A4 Size Tracing Carbon Copy Graphite Paper with 5 Embossing Stylus Tracing Stylus Dotting Tools for Dark Cloth Fabric Embroidery and Wood
Outus$9.964.5★2,579 rev
50 Sheets Carbon Paper Graphite Paper White Carbon Transfer (8.5 x 11.5 inch) Tracing Papers with 5 PCS Embossing Styluses Dotting Tools for Wood Paper Canvas Craft
Hlonon$6.064.4★1,327 rev
Carbon Paper for Tracing Graphite Transfer-Paper - PSLER 30 Pcs White Graphite Paper for Tracing Drawing Patterns on Wood Projects Canvas Fabric Artist Lettering Sketch Drawing A4 8.27 X 11.81 Inch
PSLER$5.154.4★1,198 rev
50 Sheets Carbon Paper White Graphite Paper Transfer Tracing Paper and 5 Pieces Ball Embossing Styluses for Wood Paper Canvas and Other Art Craft Surfaces (White-50)
Ueerdand$6.394.5★722 rev
Newest
by launch date
Tracing Paper 8.5x11 inch 100 Sheets Transparent Vellum Paper for Tracing Pads 38lb/60gsm Translucent Tracing Paper for Pencil Marker and InkTrace Images Sketch Preliminary Drawing Overlays.
SuFly$7.922,699 rev
50 Sheets White Carbon Paper Graphite Paper Transfer Tracing Paper with 1 PCS Embossing Stylus Dotting Tools (8.3 x 11.6)
Generic$5.9759 rev
Outus 30 Pack Carbon Papers for Tracing Graphite Carbon Copy Tracing Paper for Canvas Wood(8.5 x 11 Inch White)
Outus$5.6012,400 rev
50 Sheets Carbon Paper Graphite Paper White Carbon Transfer (8.5 x 11.5 inch) Tracing Papers with 5 PCS Embossing Styluses Dotting Tools for Wood Paper Canvas Craft
Hlonon$6.061,327 rev
Carbon Paper for Tracing Graphite Transfer-Paper - PSLER 30 Pcs White Graphite Paper for Tracing Drawing Patterns on Wood Projects Canvas Fabric Artist Lettering Sketch Drawing A4 8.27 X 11.81 Inch
PSLER$5.151,198 rev
Trending
90-day click momentumTracing Paper 8.5x11 inch 100 Sheets Transparent Vellum Paper for Tracing Pads 38lb/60gsm Translucent Tracing Paper for Pencil Marker and InkTrace Images Sketch Preliminary Drawing Overlays.
SuFly$7.924.8★
Outus 100 Sheets White Carbon Graphite Transfer Paper A4 Size Tracing Carbon Copy Graphite Paper with 5 Embossing Stylus Tracing Stylus Dotting Tools for Dark Cloth Fabric Embroidery and Wood
Outus$9.964.5★
50 Sheets Carbon Paper White Graphite Paper Transfer Tracing Paper and 5 Pieces Ball Embossing Styluses for Wood Paper Canvas and Other Art Craft Surfaces (White-50)
Ueerdand$6.394.5★
MyArtscape Graphite Transfer Paper 20 White Sheets - Wax Free - Erasable - Smudge-Free - Ideal for Drawing and Tracing - Premium Arts and Crafts Supplies
MyArtscape$12.453.8★
Outus 30 Pack Carbon Papers for Tracing Graphite Carbon Copy Tracing Paper for Canvas Wood(8.5 x 11 Inch White)
Outus$5.604.6★
What buyers say about white transfer paper
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Works as stated”
“Great value”
“Works very good”
“Makes drawing easy”
“Very good colors”
“easy to use”
“It is so much cleaner than using carbon paper”
“Perfect for those that dont have the ability to freehand appealing designs”
“Tracing fun”
What buyers complain about
“Not effective”
“Not a quality product”
“Its white not black”
“Kind of thin”
“Waste of money”
“This product did not work as described”
“But worst of all the paper smells so bad”
“Not good for embroidery”
“Weak”
“there were no instructions”
Top return reasons
Common questions
- Is white transfer paper profitable to sell on Amazon United States?
- The niche generates $77K/yr across 11 tracked products. 90-day search growth is +41.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the white transfer paper niche?
- 9 brands and 15 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in white transfer paper?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Color. The return rate is 0.9%.
- When does demand for white transfer paper peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the white transfer paper niche?
- Listings span $5.15–$18.49; the average listing price is $9.11 (sweet spot $15–$100). The average incumbent carries 2,060 reviews — the moat a new listing must climb.