White Thread
MaybeBuyers convert on 17.7% of searches. But prices span $3.85–$14.77, mostly outside the sweet spot, so White Thread is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 4650
- Market size
- $339K/yr256K searches / yr
- 90-day growth
- +10.6%search demand this quarter
- Competition
- 65%top-5 click share · 13 brands · 72 sellers
Flapen Score
White Thread against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, White Thread is stronger. Inside it, weaker.
Market
The White Thread market on Amazon at a glance
Shoppers on Amazon United States searched for White Thread 256K times last year and spent an estimated $339K. The top 5 brands take 76% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 17.7% of those searches ended in a purchase.
Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $339K a year.
- Searches, last 12 months
- 256K
- Growth, 90 days vs prior 90
- +10.6%
- Conversion, latest week
- 17.7%
- Market size, estimated
- $339Ka year
- Peak month
- June1.4× the quietest month
- Top search term
- white thread85K searches a year
02 · Price
A sale here is worth $7.47.
Listings sell for $7.47 on average, from $3.85 to $14.77. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $7.47 that is $15K to $19K a year per listing.
- Average price
- $7.47under the $15 to $100 sweet spot
- Price range
- $3.85–$14.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $15K–$19K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #85 within Thread & Floss. It carries 2,410 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #85in Thread & Floss
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 2,410per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top White Thread products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Coats & Clark All Purpose Thread 400 Yards White (One Spool of Yarn) (2 Pack)
- Price
- $7.38
- Rating
- 4.8/5
- Reviews
- 2,185
- Age
- 11y ago

Simthread All Purpose Thread Polyester 400 Yards (2 White)
- Price
- $5.97
- Rating
- 4.6/5
- Reviews
- 2,897
- Age
- 3y ago

SINGER 150-yard All Purpose Polyester Thread 1-Pack White Model:60100
- Price
- $6.10
- Rating
- 4.7/5
- Reviews
- 10,846
- Age
- 17y ago

Simthread All Purpose Thread Polyester 400 Yards Each (1 White 1 Black)
- Price
- $6.10
- Rating
- 4.6/5
- Reviews
- 2,897
- Age
- 3y ago

Coats & Clark All Purpose Sewing Thread for Sewing Machines 100% Polyester High Quality Thread Spools for Hand Stitching Medium Weight 35wt 400 Yards 6-Pack White
- Price
- $14.77
- Rating
- 4.7/5
- Reviews
- 1,771
- Age
- 16y ago
Trending
estimated 90-day click momentum
SINGER 150-yard All Purpose Polyester Thread 1-Pack White Model:60100
- Price
- $6.10
- Rating
- 4.7/5
- Reviews
- 10,846
- Age
- 17y ago

Bupete 8 Rolls White Thread for Sewing 200 Yards Each Roll Sewing Thread Polyester Threads for Sewing Machine Embroidery Hand Stitching
- Price
- $4.26
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 1y ago

Sewing Thread-4 Spools of Polyester Thread for Sewing Machine for Beginners Hand Stitching & Quilting-White (White 1000yards)
- Price
- $4.72
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 1y ago

All Purpose Sewing Thread-2 Spools of Hand Polyester Sewing Thread with 3needles 1 Needle Threader for Sewing Machine for Hand and Machine Sewing(White 2 spools)
- Price
- $5.18
- Rating
- 4.4/5
- Reviews
- 268
- Age
- 1y ago

Connecting Threads White 100% Cotton Thread for Sewing Quilting and Crafting - 50-Weight - 1200 Yard Large Spool (White)
- Price
- $8.91
- Rating
- 4.6/5
- Reviews
- 3,873
- Age
- 7y ago
Newest
by launch date
All Purpose Sewing Thread-2 Spools of Hand Polyester Sewing Thread with 3needles 1 Needle Threader for Sewing Machine for Hand and Machine Sewing(White 2 spools)
- Price
- $5.18
- Rating
- 4.4/5
- Reviews
- 268
- Age
- 1y ago

ZMAAGG Sewing Thread 200 Yards Per Roll White Thread for Sewing Polyester Threads for Sewing Machine Hand Stitching Embroidery
- Price
- $3.85
- Rating
- 4.2/5
- Reviews
- 555
- Age
- 1y ago

Bupete 8 Rolls White Thread for Sewing 200 Yards Each Roll Sewing Thread Polyester Threads for Sewing Machine Embroidery Hand Stitching
- Price
- $4.26
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 1y ago

Sewing Thread-4 Spools of Polyester Thread for Sewing Machine for Beginners Hand Stitching & Quilting-White (White 1000yards)
- Price
- $4.72
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 1y ago

White Thread for Sewing | 6 Spools of 1000 Yards Polyester Quilting Thread
- Price
- $9.98
- Rating
- 4.2/5
- Reviews
- 157
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
72
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
19%
- Coats Corrente24%
- Simthread21%
- Coats & Clark15%
- SINGER11%
- ZMAAGG5%
- Bupete5%
Demand
White Thread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top White Thread search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white thread85K/yr
- white thread for sewing64K/yr
- white sewing thread36K/yr
- white thread for sewing machine26K/yr
- white sewing machine thread10K/yr
- white thread for hand sewing7K/yr
- sewing thread white7K/yr
- hilo blanco para coser4K/yr
- white sewing thread all purpose5K/yr
- white polyester thread4K/yr
Reviews and returns
What reviews say buyers love and hate about White Thread
We read the reviews and the return reasons for every product selling here.
“Not good quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Thread questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









