White Shoe Paint

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months

78K

Growth, 90 days vs prior 90

+5.3%

Conversion, latest week

9.1%

Market size, estimated

$73Ka year

Peak month

December6.4× the quietest month

Top search term

white shoe paint32K searches a year

Listings sell for $10.27 on average, from $6.92 to $18.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.27 that is $3K to $5K a year per listing.

Average price

$10.27under the $15 to $100 sweet spot

Price range

$6.92–$18.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.3%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #104 within Painting. It carries 13,490 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#104in Painting

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

13,490per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months