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White Pony Beads

Fail

Prices span $4.96–$9.85, mostly outside the sweet spot, so White Pony Beads is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$65K/yr61K searches / yr
90-day growth
+26.4%search demand this quarter
Competition
84%top-5 click share · 9 brands · 23 sellers

Flapen Score

White Pony Beads against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, White Pony Beads is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Pony Beads market on Amazon at a glance

Shoppers on Amazon United States searched for White Pony Beads 61K times last year and spent an estimated $65K. The top 5 brands take 84% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 15.8% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved +26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+26.4%
Conversion, latest week
15.8%
Market size, estimated
$65Ka year
Peak month
December1.6× the quietest month
Top search term
white pony beads46K searches a year

02 · Price

A sale here is worth $6.69.

Listings sell for $6.69 on average, from $4.96 to $9.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $6.69 that is $7K to $8K a year per listing.

Average price
$6.69under the $15 to $100 sweet spot
Price range
$4.96–$9.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$7K–$8K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #1,479 within Beading Supplies. It carries 1,640 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#1,479in Beading Supplies
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
1,640per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top White Pony Beads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

23

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

11%

  • Brand 148%
  • Brand 214%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 11%)

Demand

White Pony Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top White Pony Beads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white pony beads46K/yr
  • pony beads white9K/yr
  • white pony beads bulk4K/yr
  • white kandi beads3K/yr

Reviews and returns

What reviews say buyers love and hate about White Pony Beads

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
1.2%of orders come back
“it came back short”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common White Pony Beads questions

Answered from the same tracked data.