White Playdoh

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months

198K

Growth, 90 days vs prior 90

-11.4%

Conversion, latest week

3.9%

Market size, estimated

$121Ka year

Peak month

August14.6× the quietest month

Top search term

model magic white40K searches a year

Listings sell for $15.67 on average, from $5.46 to $36.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $15.67 that is $16K to $20K a year per listing.

Average price

$15.67inside the $15 to $100 sweet spot

Price range

$5.46–$36.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$16K–$20K

Returns

1.3%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Ceramics & Pottery. It carries 3,683 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#140in Ceramics & Pottery

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

3,683per listing

Listings tracked

14

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months