white playdoh
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$15.67avg listing price — sweet spot $15–$100
Price range
Good$5.46–$36.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$121K$121K/yr · 198K searches
Review moat
Okay3,683.29avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white playdoh is a $121K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 39/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
white playdoh market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- $235K–$313K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #140
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
52
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Crayola57%
- Play-Doh15%
- ifergoo13%
- Artsity6%
- OJYUDD5%
- CALPALMY4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 14.6×
Top white playdoh search terms
- model magic white40K/yr
- white playdoh49K/yr
- crayola model magic white18K/yr
- white model magic15K/yr
- model magic clay white10K/yr
- white playdough18K/yr
- white play doh13K/yr
- playdoh air dry clay7K/yr
- play doh air dry clay7K/yr
- white playdoh bulk6K/yr
Top white playdoh products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Model Magic - White (75ct) 1oz Modeling Air Dry Clay Alternative Teacher Classroom Must Haves Bulk School Supplies for Kids 3+
Crayola$36.744.8★4,175 rev
Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms
Crayola$11.164.6★24,537 rev
Crayola Model Magic 2lb-White
Crayola$29.504.5★25 rev
ifergoo Foam Modeling Clay White Air Dry Clay Super Light Magic Clay for School Art & Craft Project Soft No-Sticky & Non-Toxic Best Gift for Age 3-12 Kids
ifergoo$6.974.5★5,593 rev
36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards
OJYUDD$9.084.5★5,756 rev
Newest
by launch date
Play-Doh Air Dry Clay Case Scented Variety Pack 13 Air-Dry Clays Fun Molds Wiggly Eyes and Sculpting Tool Arts and Crafts Supplies Modeling Clay Fun Kids Activities Pottery
Play-Doh$18.5257 rev
Play-Doh Brand Multicolor Air Dry Clay Bucket 40 oz 5 Colors Paintable Clay Lightweight & Crumble-Free Sculpting Clay Arts and Crafts Supplies Kids Craft Material
Play-Doh$21.8278 rev
Play-Doh Brand Air-Dry Clay 5 oz. Air and Modeling Clay Bag Arts and Crafts Supplies for Adults and Kids Tools & Kit
Play-Doh$5.4651 rev
Play-Doh Air Dry Clay Bucket 2.5 lb. of Paintable White Modeling Clay Arts & Crafts Gift Craft Supplies Sculpting and Molding Clay for Kids
Play-Doh$20.5578 rev
Play-Doh Air Dry Clay Variety Pack Scented Air Dry Clay for Kids Modeling Clay for Kids Arts & Crafts Gift Craft Supplies Molding & Sculpting Clay
Play-Doh$13.3381 rev
Trending
90-day click momentum
CALPALMY Air Dry Foam Clay (36 Pack) 360g White Moldable Soft Clay for Kids Gifts Partty and School Project Supplies Perfect for Crafting Cosplay and Artistic Projects
CALPALMY$12.224.5★
Play-Doh Brand Air-Dry Clay 5 oz. Air and Modeling Clay Bag Arts and Crafts Supplies for Adults and Kids Tools & Kit
Play-Doh$5.464.2★
White Air Dry Clay for Kids - 36 Individually Bagged Airdry Clays for Arts & Crafts - Soft Squishy Cosplay Foam Slim Clay for Home & School - Moldable No-Mess Air Dry Modeling Clay - 12 Ounces
Artsity$15.154.2★
Crayola Model Magic 2lb-White
Crayola$29.504.5★
ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift
ifergoo$6.884.5★
What buyers say about white playdoh
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids and adults”
“Ease of use”
“Worth it”
“Excellent product, complies with the advertising”
“Great for family fun and creativity”
“Very good value for a gift”
“there are so many colors for such a good price”
“Overall, this is a fun, versatile, and reliable sculpting material thats perfect for creative projects”
“As advertised”
“quick clean up”
What buyers complain about
“Trash its to dry”
“breakable”
“Not White”
“it doesn't soften up”
“It is somewhat rather sticky”
“Not easy to use”
“Awful quality”
“Its very much plasticy and foamy”
“It smells bad”
“used when it arrived”
Top return reasons
Common questions
- Is white playdoh profitable to sell on Amazon United States?
- The niche generates $121K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the white playdoh niche?
- 6 brands and 52 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in white playdoh?
- Top complaints mined from reviews: Moist/Dry, Durability, Color. The return rate is 1.3%.
- When does demand for white playdoh peak?
- Demand peaks in Jul–Aug; the busiest month runs 14.6× the quietest.
- What does it cost to enter the white playdoh niche?
- Listings span $5.46–$36.74; the average listing price is $15.67 (sweet spot $15–$100). The average incumbent carries 3,683 reviews — the moat a new listing must climb.